{"id":647899,"date":"2026-01-07T20:49:12","date_gmt":"2026-01-07T20:49:12","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/647899\/"},"modified":"2026-01-07T20:49:12","modified_gmt":"2026-01-07T20:49:12","slug":"tour-deurope-du-retail-etape-3-allemagne-decouvrez-kaufland-lenseigne-dhyper-de-lidl","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/647899\/","title":{"rendered":"Tour d\u2019Europe du retail (\u00e9tape 3, Allemagne) : D\u00e9couvrez Kaufland, l&rsquo;enseigne d&rsquo;hyper de Lidl"},"content":{"rendered":"<p><a href=\"https:\/\/www.youtube.com\/watch?v=ewq7jZ8GAOw\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1508\" src=\"https:\/\/www.europesays.com\/fr\/wp-content\/uploads\/2026\/01\/OD-2-scaled.jpg\" alt=\"\" class=\"wp-image-114483\"  \/><\/a><\/p>\n<p><strong>C\u2019est la 3e \u00e9tape de ce Tour d\u2019Europe du retail, aujourd\u2019hui en Allemagne, apr\u00e8s l\u2019Espagne et l\u2019Italie<\/strong> : au nord de Francfort pour d\u00e9couvrir Kaufland. Kaufland est la branche des hypers du groupe Schwarz, plus connu pour son enseigne Lidl. Kaufland c\u2019est 1 600 hypermarch\u00e9s dans 8 pays, en Allemagne et en Europe de l\u2019Est et c\u2019est 35 milliards d\u2019euros de CA. Alors \u00e0 quoi ressemble l\u2019enseigne s\u0153ur de Lidl ? Suivez-moi dans le dernier magasin ouvert (c\u2019\u00e9tait en d\u00e9cembre), sur 5 800 m2.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=ewq7jZ8GAOw\" target=\"_blank\" rel=\"noopener\">Ici &gt;&gt;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"C\u2019est la 3e \u00e9tape de ce Tour d\u2019Europe du retail, aujourd\u2019hui en Allemagne, apr\u00e8s l\u2019Espagne et l\u2019Italie :&hellip;\n","protected":false},"author":2,"featured_media":647900,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1587],"tags":[11,672,1804,1805,1803,1777,674,1801,12,1802],"class_list":{"0":"post-647899","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-allemagne","8":"tag-actualites","9":"tag-allemagne","10":"tag-bundesrepublik-deutschland","11":"tag-de","12":"tag-deutschland","13":"tag-eu","14":"tag-europe","15":"tag-germany","16":"tag-news","17":"tag-republique-federale-dallemagne"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115855790309808689","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/647899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=647899"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/647899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/647900"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=647899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=647899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=647899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}