{"id":649294,"date":"2026-01-08T11:56:20","date_gmt":"2026-01-08T11:56:20","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/649294\/"},"modified":"2026-01-08T11:56:20","modified_gmt":"2026-01-08T11:56:20","slug":"comment-johanna-rolland-tente-de-remodeler-limage-de-nantes","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/649294\/","title":{"rendered":"Comment Johanna Rolland tente de remodeler l\u2019image de Nantes"},"content":{"rendered":"<p>Non, l\u2019attractivit\u00e9 culturelle \u00e0 la nantaise n\u2019est pas morte. En tous cas, la maire (PS) Johanna Rolland la d\u00e9fend toujours <a href=\"https:\/\/x.com\/Johanna_Rolland\/status\/2006415407591104606\" target=\"_blank\" rel=\"noopener\">dans sa vid\u00e9o de v\u0153ux<\/a> pour 2026. \u00ab\u202fCette ann\u00e9e encore, notre ville a connu de grands moments culturels. Je pense \u00e0 la quatri\u00e8me \u00e9dition de D\u00e9bord de Loire. Je pense \u00e0 cette magnifique exposition Hokusai au ch\u00e2teau [des ducs de Bretagne] qui a attir\u00e9 plus de 150 000 visiteurs. Je pense au retour du cheval des Jeux olympiques, Zeus, dans sa ville, \u00e0 Nantes, 250 000 personnes. Et je pourrais continuer ainsi longtemps\u202f\u00bb, \u00e9gr\u00e8ne celle qui brigue un troisi\u00e8me mandat en mars. Pourtant, \u00e0 l\u2019heure des turbulences \u00e9conomiques et \u00e9cologiques, la m\u00e9tropole nantaise cherche un nouveau r\u00e9cit territorial.<\/p>\n<p>Grande ville sans histoire \u2013 et sans ambitions, disaient les mauvaises langues \u2013\u00a0 il y a un demi\u2010si\u00e8cle, Nantes est devenue depuis la patrie du Grand \u00e9l\u00e9phant, \u00ab\u202fdu pas de c\u00f4t\u00e9\u202f\u00bb du Voyage \u00e0 Nantes et de Royal de Luxe. Lanc\u00e9e dans les ann\u00e9es 1990 par Jean\u2010Marc Ayrault, puis prolong\u00e9e par Johanna Rolland en 2014, cette revitalisation par la culture de l\u2019ancienne cit\u00e9 navale est alors soutenue par un marketing territorial tr\u00e8s politique.<\/p>\n<p>Nous vous offrons l\u2019acc\u00e8s \u00e0 cet article<\/p>\n<p>Et \u00e0 toutes nos enqu\u00eates pendant deux jours\u00a0\u00a0! <br \/>Oui, on est g\u00e9n\u00e9reux \ud83d\ude09 Mais pensez aussi \u00e0 <a href=\"https:\/\/www.mediacites.fr\/sabonner\/\" target=\"_blank\" style=\"color:#fff\" rel=\"noopener\">vous abonner<\/a>\u00a0\u00a0!<\/p>\n<p>\t\tEn renseignant votre adresse, vous acceptez nos <a href=\"https:\/\/www.mediacites.fr\/conditions-generales-d-utilisation\/\" target=\"_blank\" rel=\"noopener\">conditions g\u00e9n\u00e9rales d\u2019utilisation<\/a>. <br \/>Mediacit\u00e9s s\u2019engage \u00e0 ne pas c\u00e9der votre adresse \u00e0 des tiers. En cas d\u2019\u00e9chec, \u00e9crivez \u00e0 <a href=\"https:\/\/www.mediacites.fr\/enquete\/nantes\/2026\/01\/08\/moins-allumee-et-plus-hospitaliere-comment-johanna-rolland-tente-de-remodeler-limage-de-nantes\/mailto:contact@mediacites.fr\" target=\"_blank\" rel=\"noopener\">contact@mediacites.fr<\/a><\/p>\n<ul>\n<li>J\u2019acc\u00e8de aux 4 \u00e9ditions de Mediacit\u00e9s (Lille, Lyon, Nantes et Toulouse)<\/li>\n<li>Je d\u00e9couvre un m\u00e9dia 100 % ind\u00e9pendant, avec 0 % de publicit\u00e9<\/li>\n<\/ul>\n<p>Envie de lire la\u00a0suite\u202f?<\/p>\n<p>Depuis neuf ans, Mediacit\u00e9s enqu\u00eate en toute ind\u00e9pendance dans votre ville. Gr\u00e2ce \u00e0 ses lecteurs\u202f! Abonnez\u2010vous pour ne rien manquer de nos enqu\u00eates, suivre les \u00e9lections municipales et soutenir un journal local d\u2019investigation.<\/p>\n<ul>\n<li>Acc\u00e8s aux 4 \u00e9ditions de Mediacit\u00e9s (Lille, Lyon, Nantes et Toulouse)<\/li>\n<li>100 % ind\u00e9pendant, avec 0 % de publicit\u00e9<\/li>\n<li>R\u00e9siliation facile \u00e0 tout moment<\/li>\n<\/ul>\n<p>Mediacit\u00e9s offre l\u2019acc\u00e8s \u00e0 cet article aux lecteurs de News2Com<\/p>\n<p>Et \u00e0 toutes nos enqu\u00eates pendant deux jours\u00a0\u00a0! <br \/>Oui, on est g\u00e9n\u00e9reux \ud83d\ude09 Mais pensez aussi \u00e0 <a href=\"https:\/\/www.mediacites.fr\/sabonner\/\" target=\"_blank\" style=\"color:#fff\" rel=\"noopener\">vous abonner<\/a>\u00a0\u00a0!<\/p>\n<p>\t\tEn renseignant votre adresse, vous acceptez nos <a href=\"https:\/\/www.mediacites.fr\/conditions-generales-d-utilisation\/\" target=\"_blank\" rel=\"noopener\">conditions g\u00e9n\u00e9rales d\u2019utilisation<\/a>. <br \/>Mediacit\u00e9s s\u2019engage \u00e0 ne pas c\u00e9der votre adresse \u00e0 des tiers. En cas d\u2019\u00e9chec, \u00e9crivez \u00e0 <a href=\"https:\/\/www.mediacites.fr\/enquete\/nantes\/2026\/01\/08\/moins-allumee-et-plus-hospitaliere-comment-johanna-rolland-tente-de-remodeler-limage-de-nantes\/mailto:contact@mediacites.fr\" target=\"_blank\" rel=\"noopener\">contact@mediacites.fr<\/a><\/p>\n<ul>\n<li>J\u2019acc\u00e8de aux 4 \u00e9ditions de Mediacit\u00e9s (Lille, Lyon, Nantes et Toulouse)<\/li>\n<li>Je d\u00e9couvre un m\u00e9dia 100 % ind\u00e9pendant, avec 0 % de publicit\u00e9<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Non, l\u2019attractivit\u00e9 culturelle \u00e0 la nantaise n\u2019est pas morte. En tous cas, la maire (PS) Johanna Rolland la&hellip;\n","protected":false},"author":2,"featured_media":649295,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2818],"tags":[1111,11,75434,56229,26028,75435,14179,75436,536,20657,1067,1777,674,75437,48824,1011,27,37282,6947,6945,60711,65015,75438,766,2635,75439,12,2636,429,25,37283,602,54622,34735],"class_list":{"0":"post-649294","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nantes","8":"tag-actu","9":"tag-actualites","10":"tag-anne-miriel","11":"tag-anthony-descloziers","12":"tag-attractivite","13":"tag-aziliz-gouez","14":"tag-cci","15":"tag-charles-edouard-houllier-guibert","16":"tag-communication","17":"tag-developpement-economique","18":"tag-enquete","19":"tag-eu","20":"tag-europe","21":"tag-fabrice-joubert","22":"tag-foulques-chombart-de-lauwe","23":"tag-fr","24":"tag-france","25":"tag-jean-blaise","26":"tag-jean-marc-ayrault","27":"tag-johanna-rolland","28":"tag-margot-medkour","29":"tag-marie-vitoux","30":"tag-marketing-territorial","31":"tag-nantes","32":"tag-nantes-metropole","33":"tag-nantes-saint-nazaire-developpement","34":"tag-news","35":"tag-pays-de-la-loire","36":"tag-ps","37":"tag-republique-francaise","38":"tag-sophie-levy","39":"tag-tourisme","40":"tag-ville-de-nantes","41":"tag-voyage-a-nantes"},"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/649294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=649294"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/649294\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/649295"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=649294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=649294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=649294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}