{"id":652602,"date":"2026-01-09T21:53:11","date_gmt":"2026-01-09T21:53:11","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/652602\/"},"modified":"2026-01-09T21:53:11","modified_gmt":"2026-01-09T21:53:11","slug":"apres-le-depart-de-lidl-de-la-publicite-televisee-le-ministere-de-la-culture-souhaite-lancer-une-etude-pour-un-amenagement-eventuel-de-la-reglementation","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/652602\/","title":{"rendered":"Apr\u00e8s le d\u00e9part de Lidl de la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e, le minist\u00e8re de la culture souhaite lancer une \u00e9tude pour \u00ab\u00a0un am\u00e9nagement \u00e9ventuel de la r\u00e9glementation\u00a0\u00bb"},"content":{"rendered":"<p>                     <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/fr\/wp-content\/uploads\/2026\/01\/648a7a4_ftp-1-hla3lfdc1ucu-5829072-01-06.jpg\" alt=\"A l\u2019entr\u00e9e d\u2019un supermarch\u00e9 Lidl, \u00e0 Nantes, le 31\u00a0mars\u00a02022.\"   width=\"664\" height=\"443\"\/>    A l\u2019entr\u00e9e d\u2019un supermarch\u00e9 Lidl, \u00e0 Nantes, le 31\u00a0mars\u00a02022.  LOIC VENANCE\/AFP                 <\/p>\n<p class=\"article__paragraph  \">La d\u00e9cision de Lidl d\u2019arr\u00eater la publicit\u00e9 \u00e0 la t\u00e9l\u00e9vision fran\u00e7aise continue de faire r\u00e9agir. Le minist\u00e8re de la culture annonce au Monde, vendredi 9\u00a0janvier, sa volont\u00e9 de solliciter \u00ab\u00a0\u00e0 tr\u00e8s court terme\u00a0\u00bb une \u00e9tude pour analyser les effets \u00ab\u00a0d\u2019une lev\u00e9e de l\u2019interdiction sur les op\u00e9rations de promotion de la grande distribution en t\u00e9l\u00e9vision, en vue d\u2019un am\u00e9nagement \u00e9ventuel de la r\u00e9glementation\u00a0\u00bb.<\/p>\n<p>   Lire plus tard  <\/p>\n<p class=\"article__paragraph  \">A de rares exceptions, la loi fran\u00e7aise interdit aux distributeurs de mettre en avant, \u00e0 la t\u00e9l\u00e9vision classique, des op\u00e9rations commerciales de promotion limit\u00e9es dans le temps. Des r\u00e8gles qui n\u2019existent pas pour la publicit\u00e9 en ligne, \u00e0 la radio, ou sur les plateformes \u00e0 la demande, font valoir les annonceurs et les r\u00e9gies publicitaires des cha\u00eenes, qui d\u00e9noncent des asym\u00e9tries concurrentielles au profit des Gafam (Google, Apple, Facebook, Amazon, Microsoft). En d\u00e9cembre\u00a02025\u00a0d\u00e9j\u00e0, <a href=\"https:\/\/www.lemonde.fr\/economie\/article\/2025\/12\/11\/david-larramendy-pdg-du-groupe-m6-il-faut-un-new-deal-de-l-audiovisuel-francais_6656864_3234.html\" target=\"_blank\" rel=\"noopener\">dans un entretien au Monde<\/a>, le patron de M6, David Larramendy, souhaitait, lui aussi, voir \u00e9voluer la r\u00e9glementation en mati\u00e8re de publicit\u00e9, la trouvant \u00ab\u00a0compl\u00e8tement obsol\u00e8te, incompr\u00e9hensible et injustifiable\u00a0\u00bb.<\/p>\n<p class=\"reading-mode-only \"><strong>Il vous reste 58.83% de cet article \u00e0 lire. La suite est r\u00e9serv\u00e9e aux abonn\u00e9s.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"A l\u2019entr\u00e9e d\u2019un supermarch\u00e9 Lidl, \u00e0 Nantes, le 31\u00a0mars\u00a02022. LOIC VENANCE\/AFP La d\u00e9cision de Lidl d\u2019arr\u00eater la publicit\u00e9&hellip;\n","protected":false},"author":2,"featured_media":652603,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[35,33,34,1011,27],"class_list":{"0":"post-652602","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"tag-business","9":"tag-economie","10":"tag-economy","11":"tag-fr","12":"tag-france"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115867366533202541","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/652602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=652602"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/652602\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/652603"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=652602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=652602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=652602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}