{"id":665509,"date":"2026-01-15T14:33:15","date_gmt":"2026-01-15T14:33:15","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/665509\/"},"modified":"2026-01-15T14:33:15","modified_gmt":"2026-01-15T14:33:15","slug":"matthew-mcconaughey-star-de-interstellar-fait-breveter-son-image-pour-la-proteger-de-lia-sauvage","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/665509\/","title":{"rendered":"Matthew McConaughey, star de \u00ab\u00a0Interstellar\u00a0\u00bb, fait breveter son image pour la prot\u00e9ger de l\u2019IA sauvage"},"content":{"rendered":"<p>Mieux vaut pr\u00e9venir que gu\u00e9rir\u2026 L\u2019acteur am\u00e9ricain <a href=\"https:\/\/www.20minutes.fr\/dossier\/matthew_mcconaughey\" class=\"c-link c-link--is-underlined\" target=\"_blank\" rel=\"noopener\">Matthew McConaughey<\/a> a d\u00e9pos\u00e9 des extraits vid\u00e9o de son image \u2013 et sonores de sa voix \u2013 aupr\u00e8s de l\u2019Institut am\u00e9ricain de la <a href=\"https:\/\/www.20minutes.fr\/arts-stars\/people\/4054323-20230922-dix-sept-auteurs-dont-george-r-r-martin-portent-plainte-contre-createur-chatgpt-vol-grande-echelle\" class=\"c-link c-link--is-underlined\" target=\"_blank\" rel=\"noopener\">propri\u00e9t\u00e9 intellectuelle<\/a>, pour les prot\u00e9ger d\u2019une utilisation indue par des groupes ou des plateformes d\u2019<a href=\"https:\/\/www.20minutes.fr\/dossier\/intelligence_artificielle\" class=\"c-link c-link--is-underlined\" target=\"_blank\" rel=\"noopener\">intelligence artificielle (IA)<\/a>.<\/p>\n<\/p>\n<p>Plusieurs contenus audiovisuels ont \u00e9t\u00e9 enregistr\u00e9s par la branche commerciale de la <a href=\"https:\/\/www.20minutes.fr\/arts-stars\/people\/3182915-20211128-matthew-mcconaughey-elu-philanthrope-annee-hollywood-reporter\" class=\"c-link c-link--is-underlined\" target=\"_blank\" rel=\"noopener\">fondation Just keep livin<\/a>, cr\u00e9\u00e9e par le com\u00e9dien et son \u00e9pouse Camila, a constat\u00e9 l\u2019AFP dans la base de donn\u00e9es de l\u2019United States Patent and Trademark Office (USPTO). De nombreux artistes s\u2019inqui\u00e8tent en effet de l\u2019<a href=\"https:\/\/www.20minutes.fr\/arts-stars\/culture\/4192823-20251222-jean-paul-ii-saddam-hussein-resurrections-personnalites-disparues-via-ia-amusent-agacent\" class=\"c-link c-link--is-underlined\" target=\"_blank\" rel=\"noopener\">utilisation sauvage de leur image<\/a> via l\u2019IA g\u00e9n\u00e9rative depuis l\u2019arriv\u00e9e de <a href=\"https:\/\/www.20minutes.fr\/20-mint\/chatgpt\/\" class=\"c-link c-link--is-underlined\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a>.<\/p>\n<p>Le pr\u00e9c\u00e9dent Scarlett Johansson<\/p>\n<p>Plusieurs \u00c9tats am\u00e9ricains ont d\u2019ailleurs adopt\u00e9 des textes la prohibant, mais beaucoup s\u2019appliquent surtout \u00e0 l\u2019utilisation malveillante ou \u00e0 des fins commerciales. Seuls quelques-uns, notamment le ELVIS Act, vot\u00e9 par le parlement local du Tennessee en\u00a02024, offrent une protection plus g\u00e9n\u00e9rale.<\/p>\n<p>Pourtant, tr\u00e8s peu d\u2019<a href=\"https:\/\/www.20minutes.fr\/dossier\/acteur\" class=\"c-link c-link--is-underlined\" target=\"_blank\" rel=\"noopener\">acteurs<\/a> ont saisi la justice pour faire valoir leurs droits\u2026 L\u2019un des exemples les plus marquants restant celui de <a href=\"https:\/\/www.20minutes.fr\/people\/scarlett-johansson\/\" class=\"c-link c-link--is-underlined\" target=\"_blank\" rel=\"noopener\">Scarlett Johansson<\/a>, qui a attaqu\u00e9, en\u00a02023, l\u2019application Lisa AI pour avoir cr\u00e9\u00e9, sans son consentement, <a href=\"https:\/\/www.20minutes.fr\/arts-stars\/people\/4138469-20250212-scarlett-johansson-reagit-video-deepfake-montrant-autres-artistes-portant-shirt-fuck-kanye\" class=\"c-link c-link--is-underlined\" target=\"_blank\" rel=\"noopener\">un avatar IA \u00e0 son image<\/a> pour une publicit\u00e9.<\/p>\n<p>L\u2019importance des garde-fous<\/p>\n<p>L\u2019approche de Matthew McConaughey est nouvelle car il prend les devants pour prot\u00e9ger l\u00e9galement son image et sa voix. Le com\u00e9dien <a href=\"https:\/\/www.20minutes.fr\/arts-stars\/cinema\/oscars\/\" class=\"c-link c-link--is-underlined\" target=\"_blank\" rel=\"noopener\">oscaris\u00e9<\/a> n\u2019est n\u00e9anmoins pas oppos\u00e9 \u00e0 l\u2019IA g\u00e9n\u00e9rative, bien au contraire\u00a0: il a ainsi pris une participation au capital de la start-up ElevenLabs, sp\u00e9cialis\u00e9e dans les voix. Cette derni\u00e8re a cr\u00e9\u00e9 une version IA audio de Matthew McConaughey\u2026 mais avec sa permission.<\/p>\n<p><a href=\"https:\/\/www.20minutes.fr\/dossier\/matthew_mcconaughey?page=1\" class=\"c-link c-btn c-btn--primary\" target=\"_blank\" rel=\"noopener\">Notre dossier \u00ab Matthew McConaughey \u00bb<\/a><\/p>\n<p>\u00ab\u00a0Nous voulons nous assurer que nos clients b\u00e9n\u00e9ficient de la m\u00eame protection que leurs soci\u00e9t\u00e9s\u00a0\u00bb, a expliqu\u00e9 l\u2019avocat Kevin Yorn, qui repr\u00e9sente Matthew McConaughey. Il souhaite aussi \u00ab\u00a0s\u2019assurer qu\u2019ils peuvent \u00eatre r\u00e9mun\u00e9r\u00e9s pour l\u2019utilisation de leur voix et de leur image par cette <a href=\"https:\/\/www.20minutes.fr\/dossier\/nouvelles_technologies\" class=\"c-link c-link--is-underlined\" target=\"_blank\" rel=\"noopener\">nouvelle technologie<\/a>\u00a0\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"Mieux vaut pr\u00e9venir que gu\u00e9rir\u2026 L\u2019acteur am\u00e9ricain Matthew McConaughey a d\u00e9pos\u00e9 des extraits vid\u00e9o de son image \u2013&hellip;\n","protected":false},"author":2,"featured_media":665510,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1354],"tags":[253,2594,251,58,59,1346,1011,27,3995,46208,1360,4846,4420],"class_list":{"0":"post-665509","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-films","8":"tag-acteur","9":"tag-actrice","10":"tag-culture","11":"tag-divertissement","12":"tag-entertainment","13":"tag-films","14":"tag-fr","15":"tag-france","16":"tag-intelligence-artificielle-ia","17":"tag-matthew-mcconaughey","18":"tag-movies","19":"tag-protection","20":"tag-scarlett-johansson"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115899610038157994","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/665509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=665509"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/665509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/665510"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=665509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=665509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=665509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}