{"id":668426,"date":"2026-01-16T19:53:13","date_gmt":"2026-01-16T19:53:13","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/668426\/"},"modified":"2026-01-16T19:53:13","modified_gmt":"2026-01-16T19:53:13","slug":"de-chatgpt-a-google-la-publicite-arrive-dans-lia","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/668426\/","title":{"rendered":"De ChatGPT \u00e0 Google, la publicit\u00e9 arrive dans l\u2019IA"},"content":{"rendered":"<p>                     <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/fr\/wp-content\/uploads\/2026\/01\/92b3199_upload-1-mazw5pqp84eb-ad-mockup-1.png\" alt=\"Exemple de publicit\u00e9 autour de Santa Fe qui s\u2019affichera dans une r\u00e9ponse de ChatGPT.\"   width=\"664\" height=\"443\"\/>    Exemple de publicit\u00e9 autour de Santa Fe qui s\u2019affichera dans une r\u00e9ponse de ChatGPT.  CHATGPT                 <\/p>\n<p class=\"article__paragraph  \">\u00ab\u00a0Santa\u00a0Fe est un m\u00e9lange captivant d\u2019histoire, d\u2019art et de paysages naturels, au pied des montagnes Sangre de Cristo\u00a0\u00bb, \u00e9crit ChatGPT. Et sous cette r\u00e9ponse de l\u2019assistant d\u2019intelligence artificielle (IA) appara\u00eet une annonce \u00ab\u00a0sponsoris\u00e9e\u00a0\u00bb pour les \u00ab\u00a0cottages du d\u00e9sert\u00a0\u00bb de l\u2019h\u00f4tel \u00ab\u00a0Pueblo and Pine\u00a0\u00bb, qui \u00ab\u00a0pourraient vous \u00eatre utiles si vous planifiez un voyage dans cette ville\u00a0\u00bb. Un bouton invite m\u00eame l\u2019utilisateur \u00e0 \u00ab\u00a0discuter\u00a0\u00bb avec l\u2019entreprise.<\/p>\n<p class=\"article__paragraph  \">Tel est l\u2019exemple pris par OpenAI, vendredi 16\u00a0janvier, pour montrer \u00e0 quoi ressembleront les publicit\u00e9s que la maison m\u00e8re de ChatGPT va \u00ab\u00a0commencer\u00a0\u00e0 tester dans les prochaines semaines aux Etats-Unis\u00a0\u00bb.<\/p>\n<p class=\"article__paragraph  \">L\u2019entreprise de Sam Altman officialise ainsi un basculement attendu depuis des mois\u00a0: l\u2019ouverture \u00e0 la publicit\u00e9 des assistants d\u2019IA et la mon\u00e9tisation des utilisateurs gratuits de son service. Cette tendance est \u00e9galement en cours chez Google et d\u2019autres acteurs de l\u2019IA. Et pr\u00e9figure probablement des d\u00e9bats sensibles, comme ceux qu\u2019ont connus les r\u00e9seaux sociaux.<\/p>\n<p class=\"reading-mode-only \"><strong>Il vous reste 83.66% de cet article \u00e0 lire. La suite est r\u00e9serv\u00e9e aux abonn\u00e9s.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Exemple de publicit\u00e9 autour de Santa Fe qui s\u2019affichera dans une r\u00e9ponse de ChatGPT. CHATGPT \u00ab\u00a0Santa\u00a0Fe est un&hellip;\n","protected":false},"author":2,"featured_media":668427,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1011,27,43,40,41,39,42,44],"class_list":{"0":"post-668426","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sciences-et-technologies","8":"tag-fr","9":"tag-france","10":"tag-science","11":"tag-science-and-technology","12":"tag-sciences","13":"tag-sciences-et-technologies","14":"tag-technologies","15":"tag-technology"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115906530900121806","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/668426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=668426"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/668426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/668427"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=668426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=668426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=668426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}