{"id":673537,"date":"2026-01-19T03:06:11","date_gmt":"2026-01-19T03:06:11","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/673537\/"},"modified":"2026-01-19T03:06:11","modified_gmt":"2026-01-19T03:06:11","slug":"la-strategie-dinternationalisation-de-renault-porte-t-elle-ses-fruits","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/673537\/","title":{"rendered":"La strat\u00e9gie d\u2019internationalisation de Renault porte-t-elle ses fruits\u00a0?"},"content":{"rendered":"<p>\n    <strong>D\u00c9CRYPTAGE &#8211;<\/strong> Le Losange mise sur ses usines en Cor\u00e9e, au Br\u00e9sil et en Inde pour capter les march\u00e9s en forte croissance. Une id\u00e9e simple mais ambitieuse pour la marque fran\u00e7aise, dont les ventes se sont concentr\u00e9es sur l\u2019Europe ces derni\u00e8res ann\u00e9es.<\/p>\n<p class=\"fig-paragraph\">\u00ab\u00a0N\u00e9 en France, fabriqu\u00e9 en Cor\u00e9e.\u00a0\u00bb La formule affich\u00e9e dans l\u2019entr\u00e9e de l\u2019usine Renault \u00e0 Busan, la deuxi\u00e8me ville du pays, d\u00e9crit la gen\u00e8se des v\u00e9hicules produits depuis 25\u00a0ans, d\u2019abord avec Samsung, et depuis trois ans avec le chinois\u00a0<a href=\"http:\/\/www.lefigaro.fr\/economie\/renault-prefere-le-chinois-geely-au-japonais-nissan-pour-tracer-sa-route-20251228\" data-fig-type=\"Article\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" target=\"_blank\" rel=\"noopener\">Geely.<\/a>\u00a0Les deux drapeaux cor\u00e9en et fran\u00e7ais install\u00e9s en hauteur donnent le ton. \u00c0 quelques m\u00e8tres, une tour Eiffel miniature enfonce le clou. L\u2019expression d\u00e9crit la naissance de\u00a0<a href=\"http:\/\/www.lefigaro.fr\/automobile\/renault-filante-un-grand-et-luxueux-suv-pour-les-sud-coreens-20260113\" data-fig-type=\"Article\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" target=\"_blank\" rel=\"noopener\">Filante, le dernier-n\u00e9 de la marque<\/a>\u00a0lanc\u00e9 au pays du Matin-Calme\u00a0: la voiture haut de gamme la plus longue (4,92\u00a0m\u00e8tres) jamais lanc\u00e9e par Renault a \u00e9t\u00e9 con\u00e7ue au Technocentre de Guyancourt, gagnant d\u2019une comp\u00e9tition entre les diff\u00e9rents centres de design du groupe (Cor\u00e9e, France, Roumanie, Inde). C\u2019est le cinqui\u00e8me mod\u00e8le sur les huit que Renault a pr\u00e9vu de lancer d\u2019ici \u00e0 2027 pour reprendre du poids hors d\u2019Europe.<\/p>\n<p class=\"fig-paragraph\">Les \u00e9quipes de S\u00e9oul, expertes dans l\u2019utilisation de l\u2019IA et dans le d\u00e9ploiement du \u00ab\u00a0gaming\u00a0\u00bb, ont particip\u00e9 au d\u00e9veloppement de ce sp\u00e9cimen high-tech\u2026<\/p>\n<p class=\"fig-premium-paywall__infos\">\n        Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s.        Il vous reste 85% \u00e0 d\u00e9couvrir.\n    <\/p>\n<p>                <img  data- alt=\"Le Figaro\" class=\"fig-img--complete fig-img\"\/><\/p>\n<p class=\"fig-premium-paywall__title\">Le Figaro c\u00e9l\u00e8bre ses 200 ans<\/p>\n<p class=\"fig-premium-paywall__subtitle\">Offre anniversaire : 2\u20ac\/mois pendant 200 semaines<\/p>\n<p class=\"fig-premium-paywall__connect\">\n                D\u00e9j\u00e0 abonn\u00e9\u00a0?                <a class=\"fig-premium-paywall__connect-link\" href=\"https:\/\/connect.lefigaro.fr\/login?client=horizon_web&amp;type=main&amp;redirect_uri=https%3A%2F%2Fwww.lefigaro.fr%2Feconomie%2Fla-strategie-d-internationalisation-de-renault-porte-t-elle-ses-fruits-20260118\" data-js-gtm=\"{&quot;customCategorie&quot;: &quot;conversion&quot;, &quot;customAction&quot;: &quot;before_Landing_Connexion_paywall_auto&quot;, &quot;customLabel&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMGYzYWQxLWRjYmUtNmRjMi05YjZjLTYzYjRiMmRkMmUyYl9fQXJ0aWNsZQ==_La strat\u00e9gie d\u2019internationalisation de Renault porte-t-elle ses fruits\u00a0?_153&quot;, &quot;customIDSPE&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMGYzYWQxLWRjYmUtNmRjMi05YjZjLTYzYjRiMmRkMmUyYl9fQXJ0aWNsZQ==&quot;, &quot;event&quot;: &quot;customEventSPE&quot;}\" target=\"_blank\" rel=\"noopener\"><br \/>\n                    Connectez-vous<br \/>\n                <\/a>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"D\u00c9CRYPTAGE &#8211; Le Losange mise sur ses usines en Cor\u00e9e, au Br\u00e9sil et en Inde pour capter les&hellip;\n","protected":false},"author":2,"featured_media":673538,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[35,5640,33,34,1011,27,10651],"class_list":{"0":"post-673537","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"tag-business","9":"tag-coree-du-sud","10":"tag-economie","11":"tag-economy","12":"tag-fr","13":"tag-france","14":"tag-renault"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115919557998553933","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/673537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=673537"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/673537\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/673538"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=673537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=673537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=673537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}