{"id":734822,"date":"2026-02-14T20:54:14","date_gmt":"2026-02-14T20:54:14","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/734822\/"},"modified":"2026-02-14T20:54:14","modified_gmt":"2026-02-14T20:54:14","slug":"burger-king-hippopotamus-angelina-comment-groupe-bertrand-est-devenu-un-empire-de-la-restauration","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/734822\/","title":{"rendered":"Burger King, Hippopotamus, Angelina… Comment Groupe Bertrand est devenu un empire de la restauration"},"content":{"rendered":"

\n D\u00c9CRYPTAGE<\/strong> – Fond\u00e9 en 1997 par Olivier Bertrand, le groupe a r\u00e9alis\u00e9 3,3 milliards d\u2019euros de ventes sous enseignes l\u2019an pass\u00e9, un record.<\/p>\n

Plus de 1250 restaurants, onze enseignes embl\u00e9matiques dont les incontournables\u00a0Burger King<\/a>\u00a0et Hippopotamus… Groupe Bertrand et son pr\u00e9sident fondateur\u00a0Olivier Bertrand<\/a>\u00a0ont beau cultiver la discr\u00e9tion, ils sont partout. L\u2019entrepreneur auvergnat a commenc\u00e9 l\u2019aventure avec un Chesterfield Caf\u00e9 en 1997, pr\u00e8s des Champs-\u00c9lys\u00e9es. En moins de trente ans, il a b\u00e2ti un empire, devenu le leader fran\u00e7ais de la restauration, derri\u00e8re l\u2019am\u00e9ricain McDonald\u2019s.<\/p>\n

\u00abPermettre \u00e0 des entrepreneurs locaux de r\u00e9ussir\u00bb<\/p>\n

L\u2019an pass\u00e9, le groupe a ouvert une centaine de restaurants, autant qu\u2019en 2024. Les ventes sous enseignes ont progress\u00e9 de 7%, pour atteindre le montant record de 3,3 milliards d\u2019euros. Groupe Bertrand est deux fois plus petit que McDo, mais depuis qu\u2019il a relanc\u00e9 avec succ\u00e8s Burger King, dont il est le master franchis\u00e9 en France, c\u2019est aussi son concurrent le plus redoutable. L\u2019enseigne am\u00e9ricaine et son fameux Whopper, est aujourd\u2019hui \u00e0 la t\u00eate de plus de 600 adresses dans l\u2019Hexagone.<\/p>\n

\n \u00c0 lire aussi
\n <\/p>\n

Burger King va c\u00e9der la majorit\u00e9 de ses op\u00e9rations en Chine pour mieux se d\u00e9velopper
\n <\/a>\n<\/p>\n

Une performance d\u2019autant plus remarquable que le secteur en\u2026<\/p>\n

\n Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s. Il vous reste 83% \u00e0 d\u00e9couvrir.\n <\/p>\n

\"Le<\/p>\n

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\n <\/a>\n <\/p>\n","protected":false},"excerpt":{"rendered":"D\u00c9CRYPTAGE – Fond\u00e9 en 1997 par Olivier Bertrand, le groupe a r\u00e9alis\u00e9 3,3 milliards d\u2019euros de ventes sous…\n","protected":false},"author":2,"featured_media":734823,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[21039,35,33,34,1011,27,679,2021],"class_list":{"0":"post-734822","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"tag-burger-king","9":"tag-business","10":"tag-economie","11":"tag-economy","12":"tag-fr","13":"tag-france","14":"tag-mcdonalds","15":"tag-restauration"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/116070977799898929","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/734822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=734822"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/734822\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/734823"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=734822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=734822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=734822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}