{"id":756143,"date":"2026-02-24T10:05:12","date_gmt":"2026-02-24T10:05:12","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/756143\/"},"modified":"2026-02-24T10:05:12","modified_gmt":"2026-02-24T10:05:12","slug":"quatre-mois-apres-son-ouverture-controversee-a-paris-shein-arrive-dans-cinq-bhv-de-province-ce-mercredi","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/756143\/","title":{"rendered":"Quatre mois apr\u00e8s son ouverture controvers\u00e9e \u00e0 Paris, Shein arrive dans cinq BHV de province ce mercredi"},"content":{"rendered":"

\n INFO LE FIGARO –<\/strong> Le projet avait \u00e9t\u00e9 annonc\u00e9 en octobre, en m\u00eame temps que celui d\u2019installer Shein au BHV Marais. Fr\u00e9d\u00e9ric Merlin, patron du grand magasin, a pr\u00e9f\u00e9r\u00e9 attendre que la temp\u00eate se calme et r\u00e9ajuster l\u2019offre.<\/p>\n

Apr\u00e8s son\u00a0installation controvers\u00e9e au BHV Marais \u00e0 Paris<\/a>\u00a0le 5 novembre,\u00a0Shein part \u00e0 la conqu\u00eate des villes de province<\/a>. Des points de vente du g\u00e9ant asiatique de la mode ultra-\u00e9ph\u00e9m\u00e8re seront ouverts dans les BHV \u00e0 Limoges, Angers, Dijon, Grenoble et Reims ce mercredi 25 f\u00e9vrier \u00e0 10 heures, indique la direction du grand magasin au Figaro.\u00a0Annonc\u00e9es d\u00e8s le mois d\u2019octobre dernier, ces ouvertures avaient \u00e9t\u00e9 report\u00e9es.<\/p>\n

Voil\u00e0 qui devrait faire du bruit \u00e0 quelques semaines des \u00e9lections municipales. M\u00eame si Fr\u00e9d\u00e9ric Merlin, le dirigeant de la fonci\u00e8re SGM d\u00e9tenant les BHV, se veut confiant. \u00abIl y a une vraie attente des clients, et Shein drainera du flux dans les centres-villes. Dans ces conditions, il n\u2019y a pas de raison que l\u2019arriv\u00e9e de Shein devienne un objet de pol\u00e9mique pour les campagnes municipales\u00bb,\u00a0a r\u00e9cemment expliqu\u00e9 au Figaro Fr\u00e9d\u00e9ric Merlin.<\/a> <\/p>\n

L\u2019ouverture des corners Shein sur une surface de 500 \u00e0 1000 m\u00e8tres carr\u00e9s dans ces cinq BHV (ex Galeries Lafayette) \u00e9tait initialement pr\u00e9vue\u2026<\/p>\n

\n Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s. Il vous reste 64% \u00e0 d\u00e9couvrir.\n <\/p>\n

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