{"id":772328,"date":"2026-03-03T10:00:14","date_gmt":"2026-03-03T10:00:14","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/772328\/"},"modified":"2026-03-03T10:00:14","modified_gmt":"2026-03-03T10:00:14","slug":"le-remede-marseillais-a-la-fatigue-communicationnelle","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/772328\/","title":{"rendered":"le rem\u00e8de marseillais \u00e0 la fatigue communicationnelle"},"content":{"rendered":"<p>\u00c0 l\u2019heure o\u00f9 <a href=\"https:\/\/www.laprovence.com\/article\/economie\/289268878747614\/provence-ai-l-intelligence-artificielle-marseillaise-pour-reduire-les-lenteurs-administratives\" target=\"_blank\" rel=\"nofollow noopener\">l\u2019intelligence artificielle <\/a>sature nos \u00e9crans de contenus standardis\u00e9s, deux entrepreneurs marseillais font un pari radical\u00a0: celui de l\u2019\u00e9motion brute et de la \u00ab\u00a0verticalit\u00e9 narrative\u00a0\u00bb. <a href=\"https:\/\/www.laprovence.com\/article\/edition-marseille\/5714149\/les-start-up-plongent-dans-le-grand-bain-au-mucem.html\" target=\"_blank\" rel=\"nofollow noopener\">Mathieu Rozi\u00e8res<\/a> (ex-Black Euphoria) et Gr\u00e9goire de Dreuille (ex-Organik) annoncent la structuration de leurs activit\u00e9s sous une banni\u00e8re unique, La Fi\u00e8vre groupe.<\/p>\n<p>N\u00e9 de la fusion de l\u2019expertise num\u00e9rique et de la puissance \u00e9v\u00e9nementielle, le groupe refuse le mod\u00e8le classique des agences \u00ab\u00a0360\u00b0\u00a0\u00bb. \u00ab\u00a0Nous ne croyons pas aux propositions ti\u00e8des\u00a0\u00bb, mart\u00e8lent les deux associ\u00e9s. Avec un chiffre d\u2019affaires de 10\u00a0millions d\u2019euros et une quarantaine de collaborateurs, La Fi\u00e8vre s\u2019attaque \u00e0 ce qu\u2019elle appelle la \u00ab\u00a0fatigue communicationnelle\u00a0\u00bb. Pour \u00e9merger, la nouvelle entit\u00e9 mise sur l\u2019hybridation\u00a0: articuler des moments physiques intenses avec des dispositifs digitaux permanents. L\u2019objectif\u00a0? Sortir du bruit ambiant par des propositions fortes, quitte \u00e0 \u00eatre clivantes.<\/p>\n<p>L\u2019h\u00e9ritage Forindustrie<\/p>\n<p>La r\u00e9f\u00e9rence reste <a href=\"https:\/\/www.laprovence.com\/article\/economie\/4768255917993314\/l-industrie-est-un-secteur-precieux-le-challenge-forindustrie-recompense-la-jeunesse-provencale-a-aix\" target=\"_blank\" rel=\"nofollow noopener\">Forindustrie<\/a>. Ce qui n\u2019\u00e9tait au d\u00e9part qu\u2019un \u00e9v\u00e9nement marseillais (\u00ab\u00a0L\u2019Usine Extraordinaire\u00a0\u00bb) est devenu, sous l\u2019impulsion du duo, la plus grande plateforme num\u00e9rique de l\u2019\u00c9ducation nationale, po&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"\u00c0 l\u2019heure o\u00f9 l\u2019intelligence artificielle sature nos \u00e9crans de contenus standardis\u00e9s, deux entrepreneurs marseillais font un pari radical\u00a0:&hellip;\n","protected":false},"author":2,"featured_media":772329,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[2814],"tags":[5734,1111,11,85533,33,1777,674,4989,18237,1011,27,761,884,12,882,35336,25],"class_list":["post-772328","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marseille","tag-5734","tag-actu","tag-actualites","tag-communicationnelle","tag-economie","tag-eu","tag-europe","tag-fatigue","tag-fievre","tag-fr","tag-france","tag-marseillais","tag-marseille","tag-news","tag-provence-alpes-cote-dazur","tag-remede","tag-republique-francaise"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/116164665335537451","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/772328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=772328"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/772328\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/772329"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=772328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=772328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=772328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}