{"id":774068,"date":"2026-03-04T03:20:13","date_gmt":"2026-03-04T03:20:13","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/774068\/"},"modified":"2026-03-04T03:20:13","modified_gmt":"2026-03-04T03:20:13","slug":"lintelligence-artificielle-dans-la-creation-publicitaire-les-rennais-sont-peu-enthousiastes-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/774068\/","title":{"rendered":"L\u2019intelligence artificielle dans la cr\u00e9ation publicitaire\u00a0: les Rennais sont peu enthousiastes"},"content":{"rendered":"<p><a href=\"https:\/\/www.adobe.com\/fr\/express\/learn\/blog\/the-design-index-content\" target=\"_blank\" rel=\"nofollow noopener\">Selon une \u00e9tude men\u00e9e par la soci\u00e9t\u00e9 Adobe Express<\/a> aupr\u00e8s de 2\u00a0000\u00a0consommateurs fran\u00e7ais \u00e2g\u00e9s de 18\u00a0ans et plus, ainsi que 500\u00a0cr\u00e9ateurs de contenus ind\u00e9pendants, seulement 52\u00a0% des consommateurs rennais se disent ouverts \u00e0 l\u2019int\u00e9gration de l\u2019intelligence artificielle\u00a0(IA) dans la cr\u00e9ation publicitaire.<\/p>\n<p>C\u2019est un score l\u00e9g\u00e8rement inf\u00e9rieur aux autres grandes m\u00e9tropoles du classement. 37\u00a0% des Bretons affirment ne pas \u00eatre d\u00e9rang\u00e9s par des designs g\u00e9n\u00e9r\u00e9s par l\u2019IA si le r\u00e9sultat est r\u00e9ussi, tandis que 15\u00a0% y voient un signe d\u2019innovation.<\/p>\n<p>En revanche, 24\u00a0% estiment que ces cr\u00e9ations manquent d\u2019authenticit\u00e9 ou de cr\u00e9ativit\u00e9, et 16\u00a0% pr\u00e9f\u00e8rent un design r\u00e9alis\u00e9 par un humain. Avec 40\u00a0% d\u2019avis n\u00e9gatifs, Rennes fait partie des villes o\u00f9 les r\u00e9ticences restent marqu\u00e9es.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Selon une \u00e9tude men\u00e9e par la soci\u00e9t\u00e9 Adobe Express aupr\u00e8s de 2\u00a0000\u00a0consommateurs fran\u00e7ais \u00e2g\u00e9s de 18\u00a0ans et plus,&hellip;\n","protected":false},"author":2,"featured_media":773739,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[2821],"tags":[1111,11,41869,829,4942,85668,1777,674,1011,27,7424,12,85667,13658,584,25],"class_list":["post-774068","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rennes","tag-actu","tag-actualites","tag-artificielle","tag-bretagne","tag-creation","tag-enthousiastes","tag-eu","tag-europe","tag-fr","tag-france","tag-intelligence","tag-news","tag-publicitaire","tag-rennais","tag-rennes","tag-republique-francaise"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/116168754862737581","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/774068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=774068"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/774068\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/773739"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=774068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=774068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=774068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}