{"id":791982,"date":"2026-03-11T20:06:18","date_gmt":"2026-03-11T20:06:18","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/791982\/"},"modified":"2026-03-11T20:06:18","modified_gmt":"2026-03-11T20:06:18","slug":"les-dirigeants-face-au-defi-de-la-competitivite-locale","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/791982\/","title":{"rendered":"les dirigeants face au d\u00e9fi de la comp\u00e9titivit\u00e9 locale"},"content":{"rendered":"<p>Publi\u00e9 ce mardi 10\u00a0mars, le barom\u00e8tre \u00ab\u00a0Attractivit\u00e9 \u00e9conomique et attentes des dirigeants dans 5\u00a0m\u00e9tropoles fran\u00e7aises\u00a0\u00bb livre une photographie in\u00e9dite du <a href=\"https:\/\/www.laprovence.com\/article\/economie\/2325537328521514\/entre-prudence-et-dynamisme-la-region-sud-resiste\" target=\"_blank\" rel=\"nofollow noopener\">moral des d\u00e9cideurs<\/a> \u00e0 Bordeaux, Lille, Lyon, Nantes et Aix-Marseille. R\u00e9alis\u00e9e par OpinionWay pour Forvis\u00a0Mazars aupr\u00e8s d&rsquo;un \u00e9chantillon de 500\u00a0dirigeants (dont 103 pour la seule m\u00e9tropole d&rsquo;Aix-Marseille), cette \u00e9tude explore le d\u00e9calage entre la sant\u00e9 des entreprises et la perception de leur environnement territorial.<\/p>\n<p>Malgr\u00e9 un contexte marqu\u00e9 par l&rsquo;incertitude, les<a href=\"https:\/\/www.laprovence.com\/article\/politique\/1238265294822214\/municipales-a-marseille-les-candidats-au-defi-de-leconomie-face-au-patronat-marseillais\" target=\"_blank\" rel=\"nofollow noopener\"> dirigeants d&rsquo;Aix-Marseille affichent une solidit\u00e9 remarquable<\/a>. 72\u00a0% d&rsquo;entre eux jugent la situation de leur entreprise \u00ab\u00a0bonne\u00a0\u00bb. Mieux encore, ils sont les plus optimistes du panel national\u00a0: 36\u00a0% se disent plus confiants qu&rsquo;il y a cinq ans, un score bien sup\u00e9rieur \u00e0 la moyenne des autres m\u00e9tropoles (25\u00a0% \u00e0 Bordeaux).<\/p>\n<p>Une r\u00e9silience entrepreneuriale exemplaire<\/p>\n<p>Pour Alain\u00a0Chavance, directeur g\u00e9n\u00e9ral de Forvis\u00a0Mazars en France, ce volontarisme est un moteur puissant, mais il se heurte \u00e0 une r\u00e9alit\u00e9 territoriale plus nuanc\u00e9e\u00a0: seuls 57\u00a0% des dirigeants jugent la situation \u00e9conomique de la m\u00e9tropole favorable. \u00ab\u00a0Les chefs d&rsquo;entreprise gardent une confiance dans les fondamenta&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"Publi\u00e9 ce mardi 10\u00a0mars, le barom\u00e8tre \u00ab\u00a0Attractivit\u00e9 \u00e9conomique et attentes des dirigeants dans 5\u00a0m\u00e9tropoles fran\u00e7aises\u00a0\u00bb livre une photographie&hellip;\n","protected":false},"author":2,"featured_media":791983,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[2814],"tags":[5734,1111,11,33231,19610,3750,13789,33,1777,674,2823,1011,27,151,34681,884,12,882,25],"class_list":["post-791982","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marseille","tag-5734","tag-actu","tag-actualites","tag-aix-marseille","tag-competitivite","tag-defi","tag-dirigeants","tag-economie","tag-eu","tag-europe","tag-face","tag-fr","tag-france","tag-les","tag-locale","tag-marseille","tag-news","tag-provence-alpes-cote-dazur","tag-republique-francaise"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/116212346808276794","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/791982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=791982"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/791982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/791983"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=791982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=791982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=791982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}