{"id":805,"date":"2025-04-02T00:11:12","date_gmt":"2025-04-02T00:11:12","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/805\/"},"modified":"2025-04-02T00:11:12","modified_gmt":"2025-04-02T00:11:12","slug":"gros-coup-de-mou-pour-lenseigne-francaise-en-2024-malgre-les-jo-de-paris","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/805\/","title":{"rendered":"Gros coup de mou pour l\u2019enseigne fran\u00e7aise en\u00a02024 malgr\u00e9 les JO de Paris"},"content":{"rendered":"<p>A fond la forme, mais pas trop. Decathlon a du mal \u00e0 sortir vainqueur de la p\u00e9riode des <a href=\"https:\/\/www.20minutes.fr\/sport\/jo_2024\/\" target=\"_blank\" class=\"color-ultramarine c-link\" rel=\"noopener\">JO de Paris<\/a> alors que l\u2019enseigne en \u00e9tait un des partenaires officiels. Sur le march\u00e9 fran\u00e7ais, qui repr\u00e9sente 25\u00a0% de l\u2019activit\u00e9 du groupe, l\u2019entreprise est \u00e0 la peine et enregistre un chiffre d\u2019affaires qui stagne \u00e0 4,7\u00a0milliards d\u2019euros soit, +0,07\u00a0% en\u00a02024, selon <a href=\"https:\/\/www.capital.fr\/entreprises-marches\/decathlon-apres-une-annee-2024-decevante-la-marque-va-devoir-trouver-un-second-souffle-en-france-1511096\" rel=\"nofollow noopener\" target=\"_blank\" class=\"color-ultramarine c-link\">Capital<\/a>. Les derni\u00e8res ann\u00e9es avaient pourtant \u00e9t\u00e9 marqu\u00e9es par une forte progression, souligne le site sp\u00e9cialis\u00e9.<\/p>\n<p>Decathlon reste <a href=\"https:\/\/www.20minutes.fr\/consommation\/4139607-20250219-decathlon-aroma-zone-grand-frais-enseignes-preferees-francais\" target=\"_blank\" class=\"color-ultramarine c-link\" rel=\"noopener\">sur le podium des marques pr\u00e9f\u00e9r\u00e9es<\/a> des Fran\u00e7ais et continue de dominer le secteur de l\u2019\u00e9quipement sportif. Mais apr\u00e8s l\u2019absorption de <a href=\"https:\/\/www.20minutes.fr\/economie\/go-sport\/\" target=\"_blank\" class=\"color-ultramarine c-link\" rel=\"noopener\">Go Sport<\/a> par <a href=\"https:\/\/www.20minutes.fr\/economie\/intersport\/\" target=\"_blank\" class=\"color-ultramarine c-link\" rel=\"noopener\">Intersport<\/a>, son concurrent devient de plus en plus mena\u00e7ant.<\/p>\n<\/p>\n<p>Alors, m\u00eame si Bastien Grandgeorge, directeur g\u00e9n\u00e9ral de Decathlon France, se montre confiant pour l\u2019avenir, attention aux r\u00e9v\u00e9lations pouvant entacher l\u2019image de la marque. Comme les enqu\u00eates de Disclose et de Cash Investigation, <a href=\"https:\/\/www.20minutes.fr\/economie\/4137367-20250206-decathlon-entreprise-suspectee-profiter-travail-force-ouighours-chine\" target=\"_blank\" class=\"color-ultramarine c-link\" rel=\"noopener\">accusant la marque<\/a> de b\u00e9n\u00e9ficier du travail forc\u00e9 des <a href=\"https:\/\/www.20minutes.fr\/dossier\/ouighours\" target=\"_blank\" class=\"color-ultramarine c-link\" rel=\"noopener\">Ou\u00efghours<\/a> en <a href=\"https:\/\/www.20minutes.fr\/dossier\/chine\" target=\"_blank\" class=\"color-ultramarine c-link\" rel=\"noopener\">Chine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"A fond la forme, mais pas trop. Decathlon a du mal \u00e0 sortir vainqueur de la p\u00e9riode des&hellip;\n","protected":false},"author":2,"featured_media":806,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[47,35,33,34,257,27,600,601],"class_list":{"0":"post-805","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"tag-actualite","9":"tag-business","10":"tag-economie","11":"tag-economy","12":"tag-entreprise","13":"tag-france","14":"tag-go-sport","15":"tag-intersport"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/114265475231321970","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=805"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/805\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/806"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}