{"id":823015,"date":"2026-03-25T07:10:12","date_gmt":"2026-03-25T07:10:12","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/823015\/"},"modified":"2026-03-25T07:10:12","modified_gmt":"2026-03-25T07:10:12","slug":"le-projet-tombe-a-leau","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/823015\/","title":{"rendered":"le projet tombe \u00e0 l&rsquo;eau"},"content":{"rendered":"<p>                    Par<br \/>\n        <strong><br \/>\n            <a href=\"https:\/\/actu.fr\/auteur\/mathias-souteyrat\" title=\"Consulter tous les articles de Mathias Souteyrat\" rel=\"nofollow noopener\" target=\"_blank\">Mathias Souteyrat<\/a><br \/>\n                    <\/strong><\/p>\n<p>        Publi\u00e9 le<\/p>\n<p>            25 mars 2026 \u00e0 7h36        <\/p>\n<p>Le <a href=\"https:\/\/actu.fr\/auvergne-rhone-alpes\/andrezieux-boutheon_42005\/loire-un-magasin-action-pourrait-ouvrir-dans-cette-ville-pres-de-saint-etienne_63354825.html\" rel=\"nofollow noopener\" target=\"_blank\">magasin Action<\/a> qui devait voir le jour sur la commune <a href=\"https:\/\/actu.fr\/auvergne-rhone-alpes\/andrezieux-boutheon_42005\" rel=\"nofollow noopener\" target=\"_blank\">d\u2019Andr\u00e9zieux-Bouth\u00e9on<\/a> (Loire), pr\u00e8s de <a href=\"https:\/\/actu.fr\/auvergne-rhone-alpes\/saint-etienne_42218\" rel=\"nofollow noopener\" target=\"_blank\">Saint-\u00c9tienne<\/a>, ne devrait finalement pas ouvrir, selon une information de <a href=\"https:\/\/mesinfos.fr\/42160-andrezieux-boutheon\/le-magasin-action-ne-devrait-finalement-pas-voir-le-jour-a-andrezieux-boutheon-242577.html\" rel=\"nofollow noopener\" target=\"_blank\">l\u2019Essor de la Loire<\/a>, confirm\u00e9e par le discounter \u00e0 actu.fr. Le point de vente devait remplacer le Casino Drive, avenue Saint-Exup\u00e9ry, ferm\u00e9 depuis un moment.<\/p>\n<p class=\" wall-content\">En octobre 2025, l\u2019enseigne hard-discount avait avou\u00e9 \u00e0 demi-mot une ouverture\u2009: \u00ab\u2009Nous ne communiquons pas sur l\u2019ouverture de nos magasins autant \u00e0 l\u2019avance.\u2009\u00bb<\/p>\n<p>\u00ab\u00a0Nous ne poursuivons pas, pour le moment, le projet d\u2019ouverture d\u2019un magasin \u00e0 Andr\u00e9zieux-Bouth\u00e9on\u00a0\u00bb<\/p>\n<p class=\" wall-content\">Ce 24 mars 2026, le discours a radicalement chang\u00e9 : \u00ab\u00a0Nous ne poursuivons pas, pour le moment, le projet d\u2019ouverture d\u2019un magasin \u00e0 Andr\u00e9zieux-Bouth\u00e9on. Nous ne sommes pas en mesure de commenter davantage sur ce projet.\u00a0\u00bb<\/p>\n<p class=\" wall-content\">Contact\u00e9e, la ville d\u2019Andr\u00e9zieux-Bouth\u00e9on n\u2019a pas encore r\u00e9pondu \u00e0 nos sollicitations.\u00a0<\/p>\n<p class=\" wall-content\">Pour rappel, Action poss\u00e8de <strong>quatre magasins \u00e0 Saint-\u00c9tienne<\/strong>, dont un \u00e0 Centre Deux et Monthieu, \u00e0 Firminy, Feurs, Saint-Priest-en-Jarez, Montbrison, Saint-Chamond et Roanne.<\/p>\n<p class=\" wall-content\">La baisse du pouvoir d\u2019achat et une concurrence accrue, notamment venue du commerce en ligne avec l\u2019arriv\u00e9e des plateformes chinoises, seraient les principales raisons du ralentissement des ouvertures d\u2019Action dans l\u2019Hexagone.<\/p>\n<p class=\" wall-content\">Personnalisez votre actualit\u00e9 en ajoutant vos villes et m\u00e9dias en favori avec <a href=\"https:\/\/moncompte.actu.fr\" title=\"D\u00e9couvez Mon Actu\" rel=\"nofollow noopener\" data-trk=\"{&quot;cta&quot;:{&quot;action&quot;:&quot;https:\\\/\\\/moncompte.actu.fr&quot;,&quot;category&quot;:&quot;mon compte&quot;,&quot;from&quot;:&quot;article footer&quot;,&quot;name&quot;:&quot;Mon actu&quot;,&quot;type&quot;:&quot;cta&quot;}}\" target=\"_blank\">Mon Actu<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Par Mathias Souteyrat Publi\u00e9 le 25 mars 2026 \u00e0 7h36 Le magasin Action qui devait voir le jour&hellip;\n","protected":false},"author":2,"featured_media":823016,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9653],"tags":[1111,11,2430,215,33,1777,674,1011,27,12,25,4001],"class_list":{"0":"post-823015","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-saint-etienne","8":"tag-actu","9":"tag-actualites","10":"tag-auvergne-rhone-alpes","11":"tag-commerce","12":"tag-economie","13":"tag-eu","14":"tag-europe","15":"tag-fr","16":"tag-france","17":"tag-news","18":"tag-republique-francaise","19":"tag-saint-etienne"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/116288567726993840","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/823015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=823015"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/823015\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/823016"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=823015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=823015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=823015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}