{"id":849306,"date":"2026-04-05T15:32:59","date_gmt":"2026-04-05T15:32:59","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/849306\/"},"modified":"2026-04-05T15:32:59","modified_gmt":"2026-04-05T15:32:59","slug":"la-franchise-piecesetpneus-cherche-de-nouveaux-entrepreneurs-a-bordeaux-toulouse-et-rouen","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/849306\/","title":{"rendered":"La franchise Piecesetpneus cherche de nouveaux entrepreneurs \u00e0 Bordeaux, Toulouse et Rouen"},"content":{"rendered":"<p>\nLe Groupe Ferron n\u2019a pas fini de faire grossir sa filiale <strong>Piecesetpneus<\/strong>, sp\u00e9cialis\u00e9e \u2013 comme son nom l\u2019indique \u2013 dans la distribution de pi\u00e8ces d\u00e9tach\u00e9es, d\u2019accessoires et de pneus automobiles. Sa particularit\u00e9 est de combiner une <strong>pr\u00e9sence de proximit\u00e9<\/strong>, avec des magasins physiques, avec la <strong>largeur d\u2019un catalogue en ligne<\/strong> bien garni. Son <a href=\"https:\/\/www.auto-infos.fr\/article\/piecesetpneus-le-cap-des-40-magasins-enfin-atteint.286192\" rel=\"nofollow noopener\" target=\"_blank\">40e point de vente a ouvert \u00e0 Niort<\/a> (Deux-S\u00e8vres) en f\u00e9vrier 2025, et l\u2019objectif d\u2019en afficher une demi-centaine continue de se rapprocher. Ces derniers mois, des boutiques ont ouvert \u00e0 Vitr\u00e9 (Ille-et-Vilaine), Dreux (Eure-et-Loir) ou encore Saint-Herblain (Loire-Atlantique). C\u2019est surtout dans le Nord que Piecesetpneus s\u2019est implant\u00e9 derni\u00e8rement, arrivant \u00e0 Douai et Villeneuve d\u2019Ascq. L\u2019enseigne \u00e9tait d\u00e9j\u00e0 pr\u00e9sente, depuis 2024, \u00e0 Boulogne-sur-Mer et Arras.<\/p>\n<p>\n<img decoding=\"async\" alt=\"Piecesetpneus magasin Douai\" src=\"data:image\/gif;base64,R0lGODdhAQABAPAAAMPDwwAAACwAAAAAAQABAAACAkQBADs=\" data-original=\"https:\/\/www.auto-infos.fr\/mediatheque\/4\/1\/0\/000300014_illustration_large.png\"\/><\/p>\n<p>Strat\u00e9gie de franchise renforc\u00e9e<\/p>\n<p>\nContinuant sur sa lanc\u00e9e \u00ab\u00a0<strong>phygitale<\/strong>\u00a0\u00bb, le r\u00e9seau devrait arriver \u00e0 Reims (Marne) d\u00e9but mai, puis \u00e0 Valenciennes avant l\u2019\u00e9t\u00e9 2026 pour former \u00ab\u00a0un pentagone logistique et commercial performant dans le Nord.\u00a0\u00bb Amiens (Somme), Calais (Pas-de-Calais), Dunkerque (Nord), Rouen (Seine-Maritime) devraient \u00eatre les prochaines villes \u00e0 accueillir Piecesetpneus en propre. Mais l\u2019enseigne a \u00e9galement une <strong>strat\u00e9gie de franchise<\/strong>. Message aux entrepreneurs motiv\u00e9s\u00a0: Bordeaux (Gironde), Toulouse (Haute-Garonne), Lyon (Rh\u00f4ne) sont principalement vis\u00e9es. La premi\u00e8re ville ne doit rien au hasard puisque Piecesetpneus dispose d\u2019un <strong>plan de d\u00e9veloppement en Nouvelle Aquitaine<\/strong>. L\u2019enseigne ne veut encore rien nous d\u00e9voiler, mais elle laissait entendre en 2025 que \u00ab Poitiers et Limoges pourraient \u00eatre des cibles tr\u00e8s int\u00e9ressantes. \u00bb Jacques Fouchet, le pr\u00e9sident de Piecesetpneus, et son directeur du commerce en ligne J\u00e9r\u00f4me Mutel, ont du pain sur la planche.<\/p>\n","protected":false},"excerpt":{"rendered":"Le Groupe Ferron n\u2019a pas fini de faire grossir sa filiale Piecesetpneus, sp\u00e9cialis\u00e9e \u2013 comme son nom l\u2019indique&hellip;\n","protected":false},"author":2,"featured_media":849307,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[9587],"tags":[1111,11,21135,67549,1777,674,1011,27,92040,92036,12,5161,65448,92037,92038,92039,92041,25,9590],"class_list":["post-849306","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rouen","tag-actu","tag-actualites","tag-aftermarket","tag-apres-vente","tag-eu","tag-europe","tag-fr","tag-france","tag-groupe-ferron","tag-magasin-d-outillage-professionnel-et-de-pieces-detachees-automobiles","tag-news","tag-normandie","tag-pieces-detachees-automobiles","tag-pieces-de-rechange","tag-pieces-pneus-com","tag-piecesetpneus-com","tag-pneumatique","tag-republique-francaise","tag-rouen"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/116352830975066410","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/849306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=849306"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/849306\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/849307"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=849306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=849306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=849306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}