{"id":854229,"date":"2026-04-08T00:29:24","date_gmt":"2026-04-08T00:29:24","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/854229\/"},"modified":"2026-04-08T00:29:24","modified_gmt":"2026-04-08T00:29:24","slug":"a-bordeaux-la-mythique-enseigne-de-caneles-baillardran-bientot-rachetee","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/854229\/","title":{"rendered":"\u00c0 Bordeaux, la mythique enseigne de canel\u00e9s Baillardran bient\u00f4t rachet\u00e9e\u00a0?"},"content":{"rendered":"<p>                    Par<br \/>\n        <strong><br \/>\n            <a href=\"https:\/\/actu.fr\/auteur\/camille-lalande\" title=\"Consulter tous les articles de Camille Lalande\" rel=\"nofollow noopener\" target=\"_blank\">Camille Lalande<\/a><br \/>\n                    <\/strong><\/p>\n<p>        Publi\u00e9 le<\/p>\n<p>            7 avr. 2026 \u00e0 18h41        <\/p>\n<p>C\u2019est confirm\u00e9\u2009: <strong>Baillardran est \u00e0 vendre.<\/strong> Nos confr\u00e8res du<a href=\"https:\/\/www.sudouest.fr\/economie\/commerces\/info-sud-ouest-bordeaux-philippe-baillardran-aurait-cede-l-historique-maison-de-caneles-28535079.php\" rel=\"nofollow noopener\" target=\"_blank\"> Sud Ouest <\/a>ont annonc\u00e9 que Philippe Baillardran, propri\u00e9taire de l\u2019enseigne, n\u00e9gocie la vente de sa marque depuis plus d\u2019un an. <strong>Le Groupe Herz France<\/strong>, propri\u00e9taire de Be My Cookie, serait le nouvel acheteur.<\/p>\n<p class=\" wall-content\">Le c\u00e9l\u00e8bre magasin de canel\u00e9s a ouvert une vingtaine de boutiques en Nouvelle-Aquitaine depuis sa cr\u00e9ation en <strong>1988<\/strong>. Mais aujourd\u2019hui, Baillardran est en crise.<\/p>\n<p class=\" wall-content\">En janvier\u00a02025, la maison avait \u00e9t\u00e9 condamn\u00e9e par le tribunal correctionnel de Bordeaux \u00e0 une amende de <strong>100.000 euros<\/strong> pour <a href=\"https:\/\/actu.fr\/nouvelle-aquitaine\/bordeaux_33063\/une-profonde-introspection-condamne-baillardran-tente-de-sauver-la-reputation-de-ses-caneles_62232929.html\" rel=\"nofollow noopener\" target=\"_blank\">\u00ab\u2009pratiques commerciales trompeuses\u2009\u00bb<\/a>.<\/p>\n<p class=\" wall-content\">Vis\u00e9e par une enqu\u00eate de la Direction d\u00e9partementale de la protection des populations (DDPP) en 2023, il a \u00e9t\u00e9 \u00e9tabli que l\u2019enseigne utilisait de la <strong>vanille non bio<\/strong> et revendait comme \u00ab\u2009frais\u2009\u00bb des canel\u00e9s pr\u00e9alablement <strong>congel\u00e9s<\/strong>. L\u2019institution Baillardran n\u2019avait pas fait appel de son jugement.<\/p>\n<p class=\" wall-content\">S\u2019ajoute \u00e0 \u00e7a la <strong>fermeture<\/strong> de plusieurs boutiques \u00e0 Bordeaux en juin dernier\u2009: celle situ\u00e9e \u00e0 au pied de la <a href=\"https:\/\/actu.fr\/nouvelle-aquitaine\/bordeaux_33063\/apres-le-depart-de-baillardran-une-nouvelle-enseigne-de-caneles-ouvre-dans-cette-rue-passante-a-bordeaux_63796593.html\" rel=\"nofollow noopener\" target=\"_blank\">Porte Dijeaux<\/a> ainsi que l\u2019atelier de production au march\u00e9 des Grands Hommes, d\u2019apr\u00e8s Sud Ouest.<\/p>\n<p class=\" wall-content\">Cependant, l\u2019ensemble des boutiques et des employ\u00e9s devraient \u00eatre conserv\u00e9s \u00e0 la suite de ce rachat. Et en ce qui concerne la production, les canel\u00e9s devraient rester <strong>la sp\u00e9cialit\u00e9<\/strong> des vitrines.<\/p>\n<p class=\" wall-content\">Personnalisez votre actualit\u00e9 en ajoutant vos villes et m\u00e9dias en favori avec <a href=\"https:\/\/moncompte.actu.fr\" title=\"D\u00e9couvez Mon Actu\" rel=\"nofollow noopener\" data-trk=\"{&quot;cta&quot;:{&quot;action&quot;:&quot;https:\\\/\\\/moncompte.actu.fr&quot;,&quot;category&quot;:&quot;mon compte&quot;,&quot;from&quot;:&quot;article footer&quot;,&quot;name&quot;:&quot;Mon actu&quot;,&quot;type&quot;:&quot;cta&quot;}}\" target=\"_blank\">Mon Actu<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Par Camille Lalande Publi\u00e9 le 7 avr. 2026 \u00e0 18h41 C\u2019est confirm\u00e9\u2009: Baillardran est \u00e0 vendre. Nos confr\u00e8res&hellip;\n","protected":false},"author":2,"featured_media":854230,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2817],"tags":[1111,11,1997,215,1777,674,1011,27,12,2219,25,104],"class_list":{"0":"post-854229","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bordeaux","8":"tag-actu","9":"tag-actualites","10":"tag-bordeaux","11":"tag-commerce","12":"tag-eu","13":"tag-europe","14":"tag-fr","15":"tag-france","16":"tag-news","17":"tag-nouvelle-aquitaine","18":"tag-republique-francaise","19":"tag-societe"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/116366263345165641","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/854229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=854229"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/854229\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/854230"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=854229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=854229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=854229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}