{"id":867279,"date":"2026-04-13T23:23:10","date_gmt":"2026-04-13T23:23:10","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/867279\/"},"modified":"2026-04-13T23:23:10","modified_gmt":"2026-04-13T23:23:10","slug":"parkinson-france-parkinson-lance-une-campagne-de-sensibilisation-avec-tbwaparis-values-et-bronx","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/867279\/","title":{"rendered":"Parkinson : France Parkinson lance une campagne de sensibilisation avec TBWA\\Paris, Values et Bronx"},"content":{"rendered":"<p>Parkinson : France Parkinson lance une campagne de sensibilisation avec <a target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/fr.themedialeader.com\/vibe-100-pinterest-en-tete-des-marques-les-plus-in-culture\/\">TBWA\\Paris<\/a>, Values et Bronx.<\/p>\n<p>\u00c0 l\u2019occasion de la Journ\u00e9e Mondiale Parkinson du 11 avril, l\u2019association France Parkinson lance une campagne de sensibilisation con\u00e7ue par TBWA\\Paris, dont la diffusion m\u00e9dia est orchestr\u00e9e par l\u2019agence <a target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/fr.themedialeader.com\/values-media-et-teknalab-ai-testent-une-campagne-publicitaire-automatisee-par-agents-dia\/\">Values<\/a> et l\u2019activation social media par l\u2019agence Bronx.<br \/>En France, plus de 270 000 personnes vivent avec la maladie de Parkinson. Pourtant, plus de 7 Fran\u00e7ais sur 10 n\u2019identifient pas ses sympt\u00f4mes moteurs les plus invalidants, la lenteur des mouvements et la rigidit\u00e9.<br \/>Au c\u0153ur du dispositif, un film TV produit par Hiersoir et r\u00e9alis\u00e9 par Lucie Bourdeu, dont la voix-off est port\u00e9e par l\u2019\u00e9crivaine Le\u00efla Slimani, ambassadrice de l\u2019association depuis 2024. La campagne est d\u00e9ploy\u00e9e \u00e0 partir du 13 avril en t\u00e9l\u00e9vision, cin\u00e9ma, VOL, DOOH, presse, radio (4 spots) et r\u00e9seaux sociaux.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"Parkinson : France Parkinson lance une campagne de sensibilisation avec TBWA\\Paris, Values et Bronx. \u00c0 l\u2019occasion de la&hellip;\n","protected":false},"author":2,"featured_media":867280,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[1888],"tags":[1111,1928,11,1927,15634,1777,674,1011,27,12,1926,626,1925,25],"class_list":["post-867279","post","type-post","status-publish","format-standard","has-post-thumbnail","category-paris","tag-actu","tag-actu-paris","tag-actualites","tag-actualites-paris","tag-agences","tag-eu","tag-europe","tag-fr","tag-france","tag-news","tag-news-paris","tag-paris","tag-paris-news","tag-republique-francaise"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/116399977842038154","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/867279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=867279"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/867279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/867280"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=867279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=867279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=867279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}