{"id":867796,"date":"2026-04-14T05:30:19","date_gmt":"2026-04-14T05:30:19","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/867796\/"},"modified":"2026-04-14T05:30:19","modified_gmt":"2026-04-14T05:30:19","slug":"pour-les-touristes-chinois-marseille-reste-une-destination-contrastee-et-intrigante","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/867796\/","title":{"rendered":"Pour les touristes chinois, Marseille reste \u00ab\u00a0une destination contrast\u00e9e et intrigante\u00a0\u00bb"},"content":{"rendered":"<p>\u00c0 l\u2019automne dernier, l\u2019adjoint au tourisme <a href=\"https:\/\/www.laprovence.com\/article\/region\/1951395616616915\/a-marseille-des-touristes-aussi-nombreux-mais-moins-depensiers-cet-ete\" target=\"_blank\" rel=\"nofollow noopener\">Jean-Pierre Cochet (PS)<\/a> \u00e9voquait un afflux de touristes asiatiques, et notamment chinois, dans les rues de Marseille durant les vacances de la Toussaint. \u00ab\u00a0Ils aiment d\u00e9couvrir Marseille quand il n\u2019y a pas trop de monde. Ils viennent go\u00fbter la gastronomie locale, puisque la ville est d\u00e9sormais inscrite sur la carte des destinations o\u00f9 l\u2019on mange bien et ils s\u00e9journent dans les h\u00f4tels quatre ou cinq \u00e9toiles\u00a0\u00bb, insistait-il.<\/p>\n<p>En ce d\u00e9but de printemps, ces touristes sont de retour. <a href=\"https:\/\/www.laprovence.com\/article\/societe\/65249247897272\/marseille-shanghai-37-ans-de-jumelage-et-bientot-un-vol-direct\" target=\"_blank\" rel=\"nofollow noopener\">Depuis le premier vol direct Marseille- Shanghai <\/a>assur\u00e9 par la compagnie Shanghai Airlines, le 2\u00a0juillet\u00a02024, la liaison a trouv\u00e9 son public et son rythme. \u00ab\u00a0Alors que la progression de la client\u00e8le chinoise \u00e9tait mod\u00e9r\u00e9e depuis\u00a02019 (+\u00a04% de nuit\u00e9es touristiques entre\u00a02023 et\u00a02019), 2024 marque un tournant d\u00e9cisif et d\u00e9passe largement les r\u00e9sultats de\u00a02019, avec +\u00a061% de nuit\u00e9es touristiques chinoises \u00e0 Marseille entre\u00a02019 en\u00a02024\u00a0\u00bb, d\u00e9roule l\u2019Office de tourisme.<\/p>\n<p>Une liaison a\u00e9rienne qui profite \u00e0 toute la r\u00e9gion<\/p>\n<p>Ces touristes chinois, au fort pouvoir d\u2019achat, sont scrut\u00e9s de pr\u00e8s par les professionnels\u00a0: habitudes de consommation, choix des visites, itin\u00e9raire dans Mar&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"\u00c0 l\u2019automne dernier, l\u2019adjoint au tourisme Jean-Pierre Cochet (PS) \u00e9voquait un afflux de touristes asiatiques, et notamment chinois,&hellip;\n","protected":false},"author":2,"featured_media":867797,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[2814],"tags":[5734,1111,11,17848,1777,674,1011,27,151,884,12,471,882,16,25,3138,21030,96],"class_list":["post-867796","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marseille","tag-5734","tag-actu","tag-actualites","tag-chinois","tag-eu","tag-europe","tag-fr","tag-france","tag-les","tag-marseille","tag-news","tag-pour","tag-provence-alpes-cote-dazur","tag-region","tag-republique-francaise","tag-reste","tag-touristes","tag-une"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/116401420895654338","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/867796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=867796"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/867796\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/867797"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=867796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=867796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=867796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}