{"id":86795,"date":"2025-05-09T12:33:08","date_gmt":"2025-05-09T12:33:08","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/86795\/"},"modified":"2025-05-09T12:33:08","modified_gmt":"2025-05-09T12:33:08","slug":"quand-levolution-des-sponsors-maillots-reflete-celle-de-leconomie-francaise","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/86795\/","title":{"rendered":"quand l\u2019\u00e9volution des sponsors maillots refl\u00e8te celle de l\u2019\u00e9conomie fran\u00e7aise"},"content":{"rendered":"<p><strong>INFOGRAPHIES \u2013 <\/strong>Apparu \u00e0 la fin des ann\u00e9es 1960, le sponsoring maillot repr\u00e9sente un \u00e9l\u00e9ment incontournable pour les clubs de football. Qui a suivi la transformation \u00e9conomique et sociale du pays.<\/p>\n<p class=\"fig-paragraph\">C\u2019est un \u00e9l\u00e9ment incontournable pour les clubs. Encore plus en France o\u00f9\u00a0<a href=\"http:\/\/www.lefigaro.fr\/sports\/football\/ligue-1\/droits-tv-en-conflit-avec-son-diffuseur-dazn-la-ligue-1-au-bord-du-gouffre-20250425\" data-fig-type=\"Article\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" target=\"_blank\" rel=\"noopener\">la crise des droits t\u00e9l\u00e9vis\u00e9s<\/a>\u00a0menace de plus en plus leurs revenus. Le sponsoring maillot, apparu dans les ann\u00e9es 1960, peut rapporter gros\u00a0: Qatar Airways verse ainsi entre 65 et 70 millions d\u2019euros chaque ann\u00e9e au\u00a0<a href=\"https:\/\/www.lefigaro.fr\/tag\/psg\" target=\"_blank\" rel=\"noopener\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\">Paris Saint-Germain<\/a>. Mais il personnifie \u00e9galement l\u2019\u00e9volution socio-\u00e9conomique de la France. En quatre d\u00e9cennies, les multinationales ont par exemple largement pris le pas sur les industriels locaux, les sites de paris sur les radios puis les t\u00e9l\u00e9coms, dessinant une trajectoire parall\u00e8le \u00e0 celle de l\u2019\u00e9conomie tricolore.<\/p>\n<p class=\"fig-premium-paywall__infos\">\n        Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s.        Il vous reste 82% \u00e0 d\u00e9couvrir.\n    <\/p>\n<p>                <img  data- alt=\"Le Figaro\" class=\"fig-img--complete fig-img\"\/><\/p>\n<p class=\"fig-premium-paywall__title\">Je m&rsquo;informe, je m&rsquo;inspire, je m&rsquo;abonne.<\/p>\n<p class=\"fig-premium-paywall__subtitle\">D\u00e9couvrez notre offre de bienvenue.<\/p>\n<p class=\"fig-premium-paywall__connect\">\n                D\u00e9j\u00e0 abonn\u00e9\u00a0?                <a class=\"fig-premium-paywall__connect-link\" href=\"https:\/\/connect.lefigaro.fr\/login?client=horizon_web&amp;type=main&amp;redirect_uri=https%3A%2F%2Fwww.lefigaro.fr%2Fsports%2Ffootball%2Fligue-1-quand-l-evolution-des-sponsors-maillots-reflete-celle-de-l-economie-francaise-20250509\" data-js-gtm=\"{&quot;customCategorie&quot;: &quot;conversion&quot;, &quot;customAction&quot;: &quot;before_Landing_Connexion_paywall_manuel&quot;, &quot;customLabel&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMDFhMDUzLWYzNmItNjcxMi1hZmU1LTI5ZGEzOThjYTI0MF9fQXJ0aWNsZQ==_Ligue 1\u00a0: quand l\u2019\u00e9volution des sponsors maillots refl\u00e8te celle de l\u2019\u00e9conomie fran\u00e7aise_1173&quot;, &quot;customIDSPE&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMDFhMDUzLWYzNmItNjcxMi1hZmU1LTI5ZGEzOThjYTI0MF9fQXJ0aWNsZQ==&quot;, &quot;event&quot;: &quot;customEventSPE&quot;}\" target=\"_blank\" rel=\"noopener\"><br \/>\n                    Connectez-vous<br \/>\n                <\/a>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"INFOGRAPHIES \u2013 Apparu \u00e0 la fin des ann\u00e9es 1960, le sponsoring maillot repr\u00e9sente un \u00e9l\u00e9ment incontournable pour les&hellip;\n","protected":false},"author":2,"featured_media":86796,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1412],"tags":[454,69,448,83,451,64,450,449,1451,1452,1453,1454,1455,1011,27,452,453,66,446,447,91,70,19677,60,455],"class_list":{"0":"post-86795","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-f1","8":"tag-ballon-dor","9":"tag-bundesliga","10":"tag-champions-league","11":"tag-coupe-de-france","12":"tag-coupe-du-monde","13":"tag-equipe-de-france","14":"tag-euro","15":"tag-europa-league","16":"tag-f1","17":"tag-formula-1","18":"tag-formula1","19":"tag-formule-1","20":"tag-formule1","21":"tag-fr","22":"tag-france","23":"tag-italie","24":"tag-liga","25":"tag-ligue-1","26":"tag-ligue-2","27":"tag-ligue-des-champions","28":"tag-paris-saint-germain","29":"tag-premier-league","30":"tag-sponsor","31":"tag-sports","32":"tag-uefa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/114477898305104989","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/86795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=86795"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/86795\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/86796"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=86795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=86795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=86795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}