{"id":934372,"date":"2026-05-15T11:49:26","date_gmt":"2026-05-15T11:49:26","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/934372\/"},"modified":"2026-05-15T11:49:26","modified_gmt":"2026-05-15T11:49:26","slug":"il-existe-dinnombrables-references-culturelles-mais-loffre-produit-reste-meconnue-le-nouveau-pdg-europe-de-general-motors-veut-relancer-cadillac","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/934372\/","title":{"rendered":"\u00ab\u00a0Il existe d\u2019innombrables r\u00e9f\u00e9rences culturelles mais l\u2019offre produit reste m\u00e9connue\u00a0\u00bb\u00a0: le nouveau PDG Europe de General Motors veut relancer Cadillac"},"content":{"rendered":"<p>\n    <strong>PORTRAIT &#8211;<\/strong> Jean\u2011Pierre Diernaz cumule trois d\u00e9cennies d\u2019exp\u00e9rience dans le secteur automobile, principalement aux c\u00f4t\u00e9s de Ford et Nissan.<\/p>\n<p class=\"fig-paragraph\">\u00abMes meilleurs souvenirs d\u2019enfance demeurent les trajets en voiture, je pr\u00e9f\u00e9rais m\u00eame la route aux vacances\u00a0\u00bb, sourit Jean\u2011Pierre Diernaz. Il a logiquement consacr\u00e9 sa carri\u00e8re \u00e0 l\u2019automobile, qui a abrit\u00e9 ces moments d\u2019all\u00e9gresse. Au terme de trente ann\u00e9es \u00e0 rouler sa bosse chez Ford et Nissan, il a embarqu\u00e9 en 2024 dans l\u2019aventure General Motors, maison m\u00e8re de Chevrolet et de Cadillac. Le quinquag\u00e9naire acc\u00e8de d\u00e9sormais au fauteuil de PDG pour l\u2019Europe du\u00a0<a href=\"http:\/\/www.lefigaro.fr\/flash-eco\/general-motors-devoile-un-benefice-net-en-recul-au-premier-trimestre-20260428\" target=\"_blank\" data-fig-type=\"NewsFlash\" rel=\"noopener nofollow\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\">constructeur am\u00e9ricain, num\u00e9ro un outre-Atlantique<\/a>\u00a0en parts de march\u00e9.<\/p>\n<p class=\"fig-paragraph\">\u00c0 l\u2019adolescence, son c\u0153ur balan\u00e7ait entre le sport et l\u2019automobile, ses deux passions. \u00c0 l\u2019issue de son cursus en \u00e9cole de commerce, il a finalement trouv\u00e9 une opportunit\u00e9 dans la deuxi\u00e8me voie, ralliant Ford en 1994. \u00ab\u00a0J\u2019ai int\u00e9gr\u00e9 un programme de haut potentiel, qui m\u2019a permis d\u2019occuper sept fonctions en onze ans\u00a0\u00bb, s\u2019enthousiasme-t-il. Il a\u00a0<a href=\"http:\/\/www.lefigaro.fr\/vie-professionnelle\/ils-nous-aident-a-transformer-notre-metier-pourquoi-les-cabinets-d-audit-recrutent-ils-desormais-des-ingenieurs-20251121\" target=\"_blank\" data-fig-type=\"Article\" rel=\"noopener nofollow\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\">commenc\u00e9 dans l\u2019audit<\/a>, qu\u2019il consid\u00e9rait comme un tremplin afin de d\u00e9couvrir le terrain et comprendre les consommateurs\u2026<\/p>\n<p class=\"fig-premium-paywall__infos\">\n        Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s.        Il vous reste 58% \u00e0 d\u00e9couvrir.\n    <\/p>\n<p>                <img  data- alt=\"Le Figaro\" class=\"fig-img--complete fig-img\"\/><\/p>\n<p class=\"fig-premium-paywall__title\">Vente Flash<\/p>\n<p class=\"fig-premium-paywall__subtitle\">-70% sur votre abonnement. Sans engagement.<\/p>\n<p class=\"fig-premium-paywall__connect\">\n                D\u00e9j\u00e0 abonn\u00e9\u00a0?                <a class=\"fig-premium-paywall__connect-link\" href=\"https:\/\/connect.lefigaro.fr\/login?client=horizon_web&amp;type=main&amp;redirect_uri=https%3A%2F%2Fwww.lefigaro.fr%2Fdecideurs%2Fil-existe-d-innombrables-references-culturelles-mais-l-offre-produit-reste-meconnue-le-nouveau-pdg-europe-de-general-motors-veut-relancer-cadillac-20260515\" data-js-gtm=\"{&quot;event&quot;:&quot;customEventGA4&quot;,&quot;eventName&quot;:&quot;click_action&quot;,&quot;feature&quot;:&quot;paywall&quot;,&quot;location&quot;:&quot;paywall&quot;,&quot;button_action&quot;:&quot;connect&quot;,&quot;click_text&quot;:&quot;Connectez-vous&quot;}\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                    Connectez-vous<br \/>\n                <\/a>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"PORTRAIT &#8211; Jean\u2011Pierre Diernaz cumule trois d\u00e9cennies d\u2019exp\u00e9rience dans le secteur automobile, principalement aux c\u00f4t\u00e9s de Ford et&hellip;\n","protected":false},"author":2,"featured_media":934373,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[1586],"tags":[11,1777,674,1011,27,12,8145,4030,25],"class_list":["post-934372","post","type-post","status-publish","format-standard","has-post-thumbnail","category-europe","tag-actualites","tag-eu","tag-europe","tag-fr","tag-france","tag-news","tag-nomination","tag-patron","tag-republique-francaise"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/116578442618000250","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/934372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=934372"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/934372\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/934373"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=934372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=934372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=934372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}