{"id":935452,"date":"2026-05-15T23:13:23","date_gmt":"2026-05-15T23:13:23","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/935452\/"},"modified":"2026-05-15T23:13:23","modified_gmt":"2026-05-15T23:13:23","slug":"pourquoi-lvmh-sest-resigne-a-ceder-marc-jacobs","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/935452\/","title":{"rendered":"Pourquoi LVMH s\u2019est r\u00e9sign\u00e9 \u00e0 c\u00e9der Marc Jacobs"},"content":{"rendered":"<p>\n    <strong>D\u00c9CRYPTAGE. &#8211;<\/strong> Peu habitu\u00e9 aux cessions, le leader mondial du luxe r\u00e9alise la plus importante de son histoire, pour 1 milliard de dollars.<\/p>\n<p class=\"fig-paragraph\">Habitu\u00e9 \u00e0 multiplier les acquisitions en vue de renforcer\u00a0<a href=\"http:\/\/www.lefigaro.fr\/sports\/dossier\/lvmh-un-groupe-en-pole-position\" data-fig-type=\"Topic\" rel=\"sponsored nofollow noopener\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" target=\"_blank\">sa position de leader mondial du luxe<\/a>, LVMH rechigne souvent \u00e0 se s\u00e9parer des moins performantes et des moins strat\u00e9giques de ses marques. L\u2019op\u00e9ration annonc\u00e9e dans la nuit de jeudi \u00e0 vendredi est donc un petit \u00e9v\u00e9nement pour le groupe aux plus de 75\u00a0maisons, qui a r\u00e9alis\u00e9 l\u2019an pass\u00e9 plus de 80\u00a0milliards d\u2019euros de chiffre d\u2019affaires. LVMH a r\u00e9ussi la plus importante cession de son histoire, en revendant, pour 1 milliard de dollars (860\u00a0millions d\u2019euros),\u00a0<a href=\"http:\/\/www.lefigaro.fr\/industrie-mode\/marc-jacobs-liberte-et-dependances-20240730\" data-fig-type=\"Article\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">Marc Jacobs<\/a>\u00a0au fonds d\u2019investissement am\u00e9ricain WHP Global, associ\u00e9 au holding G-III.<\/p>\n<p class=\"fig-paragraph\">La marque am\u00e9ricaine (pr\u00e9sente dans la maroquinerie, le pr\u00eat-\u00e0-porter et les parfums) a r\u00e9alis\u00e9 l\u2019an pass\u00e9 environ 400\u00a0millions d\u2019euros chiffre d\u2019affaires et est rentable. Elle \u00e9tait dans le giron de LVMH depuis pr\u00e8s de trente\u00a0ans, et plus pr\u00e9cis\u00e9ment depuis l\u2019embauche de son fondateur, Marc Jacobs, comme directeur artistique de\u00a0<a href=\"http:\/\/www.lefigaro.fr\/societes\/pietro-beccari-pdg-de-louis-vuitton-le-marche-du-luxe-a-ete-trop-peu-innovant-ces-dernieres-annees-20251205\" data-fig-type=\"Article\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">Louis Vuitton.\u00a0<\/a>\u00c0 ce titre, qu\u2019il a occup\u00e9 de 1997 \u00e0 2013, l\u2019Am\u00e9ricain\u2026<\/p>\n<p class=\"fig-premium-paywall__infos\">\n        Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s.        Il vous reste 82% \u00e0 d\u00e9couvrir.\n    <\/p>\n<p>                <img  data- alt=\"Le Figaro\" class=\"fig-img--complete fig-img\"\/><\/p>\n<p class=\"fig-premium-paywall__title\">Vente Flash<\/p>\n<p class=\"fig-premium-paywall__subtitle\">-70% sur votre abonnement. Sans engagement.<\/p>\n<p class=\"fig-premium-paywall__connect\">\n                D\u00e9j\u00e0 abonn\u00e9\u00a0?                <a class=\"fig-premium-paywall__connect-link\" href=\"https:\/\/connect.lefigaro.fr\/login?client=horizon_web&amp;type=main&amp;redirect_uri=https%3A%2F%2Fwww.lefigaro.fr%2Fsocietes%2Fpourquoi-lvmh-s-est-resigne-a-ceder-marc-jacobs-20260515\" data-js-gtm=\"{&quot;event&quot;:&quot;customEventGA4&quot;,&quot;eventName&quot;:&quot;click_action&quot;,&quot;feature&quot;:&quot;paywall&quot;,&quot;location&quot;:&quot;paywall&quot;,&quot;button_action&quot;:&quot;connect&quot;,&quot;click_text&quot;:&quot;Connectez-vous&quot;}\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                    Connectez-vous<br \/>\n                <\/a>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"D\u00c9CRYPTAGE. &#8211; Peu habitu\u00e9 aux cessions, le leader mondial du luxe r\u00e9alise la plus importante de son histoire,&hellip;\n","protected":false},"author":2,"featured_media":935453,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[6],"tags":[35,33,34,1011,27,7484],"class_list":["post-935452","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economie","tag-business","tag-economie","tag-economy","tag-fr","tag-france","tag-lvmh"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/116581132277464956","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/935452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=935452"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/935452\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/935453"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=935452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=935452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=935452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}