{"id":942580,"date":"2026-05-19T06:23:13","date_gmt":"2026-05-19T06:23:13","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/942580\/"},"modified":"2026-05-19T06:23:13","modified_gmt":"2026-05-19T06:23:13","slug":"bouts-de-france-erine-elbaz-modernise-la-box-regionale-provencale","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/942580\/","title":{"rendered":"Bouts de France : Erine Elbaz modernise la box r\u00e9gionale proven\u00e7ale"},"content":{"rendered":"<p>Dans sa premi\u00e8re box, il y a une <a href=\"https:\/\/www.laprovence.com\/article\/region\/314145875429914\/la-renommee-des-huiles-dolive-de-ce-domaine-de-lancon-provence-depasse-les-frontieres\" target=\"_blank\" rel=\"nofollow noopener\">huile d&rsquo;olive<\/a> prim\u00e9e, <a href=\"https:\/\/www.laprovence.com\/article\/edition-marseille\/6073520\/le-savon-de-marseille-un-savoir-faire-ancestral.html\" target=\"_blank\" rel=\"nofollow noopener\">un savon marseillais<\/a>, un sachet de lavande et m\u00eame une cigale revisit\u00e9e fa\u00e7on objet design. Mais derri\u00e8re ces produits proven\u00e7aux, il y a surtout l&rsquo;ambition d&rsquo;une entrepreneuse de 20 ans qui veut moderniser l&rsquo;image des cadeaux r\u00e9gionaux. \u00ab\u00a0Je trouvais les paniers gourmets un peu vieillissants\u00a0\u00bb, remarque Erine Elbaz, fondatrice de Bouts de France, lanc\u00e9e officiellement en avril dernier depuis Marseille. \u00ab\u00a0Je voulais quelque chose de plus jeune, plus frais, plus esth\u00e9tique, tout en gardant l&rsquo;identit\u00e9 locale.\u00a0\u00bb<\/p>\n<p>Sa premi\u00e8re cr\u00e9ation, baptis\u00e9e \u00ab\u00a0Bouts de Provence\u00a0\u00bb, rassemble uniquement des produits issus d&rsquo;artisans r\u00e9gionaux. \u00c0 l&rsquo;int\u00e9rieur, l&rsquo;huile d&rsquo;olive du <a href=\"https:\/\/www.laprovence.com\/article\/region\/80864433034232\/a-lancon-provence-le-chateau-virant-est-le-domaine-oleicole-le-plus-prime-de-france-en-2026\" target=\"_blank\" rel=\"nofollow noopener\">Ch\u00e2teau Virant<\/a>, r\u00e9compens\u00e9e au Concours g\u00e9n\u00e9ral agricole 2026, c\u00f4toie un savon \u00e0 l&rsquo;olive de <a href=\"https:\/\/www.laprovence.com\/article\/economie\/11249309508960\/la-corvette-le-savon-de-marseille-qui-fait-son-entree-a-l-elysee\" target=\"_blank\" rel=\"nofollow noopener\">La Corvette<\/a>, une bougie \u00e0 la fleur d&rsquo;oranger ou encore un magnet en forme de <a href=\"https:\/\/www.laprovence.com\/article\/ecoplanete\/6865908\/pourquoi-les-cigales-chantent-moins-en-provence-cet-ete.html\" target=\"_blank\" rel=\"nofollow noopener\">cigale<\/a> imagin\u00e9 par un artisan local. \u00ab\u00a0Mon objectif, c&rsquo;est aussi de raconter les histoires derri\u00e8re les produits\u00a0\u00bb, explique la jeune entrepreneuse. \u00ab\u00a0Les artisans ont un vrai savoir-faire mais on ne les met pas assez en avant. Plus tard, j&rsquo;aimerais faire des vid\u00e9os sur eux, montrer leurs ateliers, leur quotidien.\u00a0\u00bb&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"Dans sa premi\u00e8re box, il y a une huile d&rsquo;olive prim\u00e9e, un savon marseillais, un sachet de lavande&hellip;\n","protected":false},"author":2,"featured_media":942581,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[2814],"tags":[5734,1111,11,99853,20251,33,99855,99854,1777,674,1011,27,884,80624,12,882,17878,25],"class_list":["post-942580","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marseille","tag-5734","tag-actu","tag-actualites","tag-bouts","tag-box","tag-economie","tag-elbaz","tag-erine","tag-eu","tag-europe","tag-fr","tag-france","tag-marseille","tag-modernise","tag-news","tag-provence-alpes-cote-dazur","tag-regionale","tag-republique-francaise"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/116599810149154223","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/942580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=942580"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/942580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/942581"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=942580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=942580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=942580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}