{"id":953203,"date":"2026-05-24T03:24:28","date_gmt":"2026-05-24T03:24:28","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/953203\/"},"modified":"2026-05-24T03:24:28","modified_gmt":"2026-05-24T03:24:28","slug":"croisieres-a-marseille-26-millions-de-passagers-et-une-ambition-tournee-vers-la-qualite","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/953203\/","title":{"rendered":"Croisi\u00e8res \u00e0 Marseille : 2,6 millions de passagers et une ambition tourn\u00e9e vers la qualit\u00e9"},"content":{"rendered":"<p>La performance 2025 repose en grande partie sur la mont\u00e9e en puissance des client\u00e8les \u00e9trang\u00e8res. Les passagers am\u00e9ricains progressent de 21%, les Canadiens de 41%, les Chinois de 16% &#8211;\u00a0port\u00e9s notamment par <a href=\"https:\/\/www.laprovence.com\/article\/societe\/65249247897272\/marseille-shanghai-37-ans-de-jumelage-et-bientot-un-vol-direct\" target=\"_blank\" rel=\"nofollow noopener\">la ligne a\u00e9rienne directe Marseille-Shanghai<\/a>\u00a0&#8211; et les Kazakhs bondissent de 74%.<\/p>\n<p>Les Fran\u00e7ais, qui restent le premier contingent avec pr\u00e8s de 500\u00a0000 passagers en t\u00eate de ligne, affichent une stabilit\u00e9 relative (+\u00a00,9%). Cette internationalisation croissante s\u2019explique en partie par un contexte g\u00e9opolitique favorable\u00a0: les tensions au Moyen-Orient ont d\u00e9tourn\u00e9 une partie des flux de croisi\u00e8re des pays du Golfe vers la M\u00e9diterran\u00e9e, dont Marseille capte directement les b\u00e9n\u00e9fices.<\/p>\n<p>Marseille confirme par ailleurs son r\u00f4le de port d\u2019embarquement avec <a href=\"https:\/\/www.laprovence.com\/article\/sortie-loisirs\/3551667051680314\/croisieres-et-si-vous-preniez-le-large-au-depart-de-marseille-ou-de-toulon\" target=\"_blank\" rel=\"nofollow noopener\">452 croisi\u00e8res au d\u00e9part<\/a> en\u00a02025 (+\u00a03%). Environ 30% des passagers sont des \u00ab\u00a0t\u00eates de ligne\u00a0\u00bb, c\u2019est-\u00e0-dire qu\u2019ils commencent ou terminent leur itin\u00e9raire dans la cit\u00e9 phoc\u00e9enne &#8211;\u00a0un profil de voyageur qui g\u00e9n\u00e8re des retomb\u00e9es \u00e9conomiques locales bien plus importantes que le simple passager en escale.<\/p>\n<p>Un impact \u00e9conomique estim\u00e9 \u00e0 57\u00a0euros par passager par jour<\/p>\n<p>Le panier moyen d\u2019un croisi\u00e9riste \u00e0 Marseille est estim\u00e9 \u00e0 57\u00a0euros par jour et&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"La performance 2025 repose en grande partie sur la mont\u00e9e en puissance des client\u00e8les \u00e9trang\u00e8res. Les passagers am\u00e9ricains&hellip;\n","protected":false},"author":2,"featured_media":953204,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[2814],"tags":[5742,5734,28015,1111,11,17667,7730,33,1777,674,1011,27,884,4657,12,13642,882,25,96],"class_list":["post-953203","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marseille","tag-5742","tag-5734","tag-28015","tag-actu","tag-actualites","tag-ambition","tag-croisieres","tag-economie","tag-eu","tag-europe","tag-fr","tag-france","tag-marseille","tag-millions","tag-news","tag-passagers","tag-provence-alpes-cote-dazur","tag-republique-francaise","tag-une"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/116627417750298134","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/953203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=953203"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/953203\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/953204"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=953203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=953203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=953203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}