{"id":961104,"date":"2026-05-27T23:23:13","date_gmt":"2026-05-27T23:23:13","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/961104\/"},"modified":"2026-05-27T23:23:13","modified_gmt":"2026-05-27T23:23:13","slug":"sipa-ouest-france-cede-hit-west-et-oceane-fm-au-groupe-1981","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/961104\/","title":{"rendered":"SIPA Ouest-France c\u00e8de Hit West et Oc\u00e9ane FM au groupe 1981"},"content":{"rendered":"<p>Le groupe <a target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/fr.themedialeader.com\/sipa-ouest-france-publie-son-plan-pour-atteindre-la-rentabilite\/\">SIPA Ouest-France<\/a> annonce entrer en n\u00e9gociations exclusives avec le groupe 1981 en vue de la cession de ses stations musicales Hit West et Oc\u00e9ane FM, qui \u00e9mettent en Bretagne et Pays de la Loire.<\/p>\n<p>Cette cession s\u2019inscrit dans un contexte financier difficile. D\u00e9ficitaire depuis 2022, le groupe affiche des pertes de<a target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/fr.themedialeader.com\/sipa-ouest-france-publie-son-plan-pour-atteindre-la-rentabilite\/\"> 33,3 millions d\u2019euros en 2025<\/a>, contre 17 millions l\u2019ann\u00e9e pr\u00e9c\u00e9dente, plomb\u00e9es par les investissements li\u00e9s au lancement de<a target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/fr.themedialeader.com\/novo19-face-a-des-audiences-insuffisantes-lemission-de-claire-arnoux-devient-hebdo\/\"> Novo19<\/a>, sa cha\u00eene TNT lanc\u00e9e en septembre 2025, qui n\u2019atteint que 0,9% de part d\u2019audience en avril 2026. Le groupe cherche \u00e0 d\u00e9gager 10 \u00e0 15 millions d\u2019euros d\u2019\u00e9conomies et engage des cessions d\u2019actifs pour se d\u00e9sendetter, apr\u00e8s s\u2019\u00eatre d\u00e9j\u00e0 d\u00e9sengag\u00e9 du capital de 20 Minutes.<\/p>\n<p>Pour le <a target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/fr.themedialeader.com\/la-regie-du-groupe-1981-en-progression-de-6-en-2023-sur-la-publicite-locale\/\">groupe 1981<\/a>, groupe de radios ind\u00e9pendant avec 10 stations, 71 webradios et 163 fr\u00e9quences FM et DAB+, cette acquisition renforcerait son maillage territorial dans le Grand Ouest. L\u2019ensemble des \u00e9quipes serait int\u00e9gr\u00e9 au groupe. La commercialisation locale des espaces publicitaires resterait assur\u00e9e par<a target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/fr.themedialeader.com\/lagardere-publicite-news-regions-elargit-son-portefeuille\/\"> R\u00e9gie Radios R\u00e9gions<\/a>, filiale d\u2019Additi Com.<\/p>\n","protected":false},"excerpt":{"rendered":"Le groupe SIPA Ouest-France annonce entrer en n\u00e9gociations exclusives avec le groupe 1981 en vue de la cession&hellip;\n","protected":false},"author":2,"featured_media":961105,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[4],"tags":[11,9108,1011,27,12,25],"class_list":["post-961104","post","type-post","status-publish","format-standard","has-post-thumbnail","category-france","tag-actualites","tag-audio","tag-fr","tag-france","tag-news","tag-republique-francaise"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/116649119267371205","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/961104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=961104"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/961104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/961105"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=961104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=961104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=961104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}