{"id":975838,"date":"2026-06-03T18:01:16","date_gmt":"2026-06-03T18:01:16","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/975838\/"},"modified":"2026-06-03T18:01:16","modified_gmt":"2026-06-03T18:01:16","slug":"lia-sujet-de-preoccupation-numero-un-lors-du-congres-mondial-des-medias-de-marseille","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/975838\/","title":{"rendered":"L\u2019IA, sujet de pr\u00e9occupation num\u00e9ro\u00a0un lors du Congr\u00e8s mondial des m\u00e9dias de Marseille"},"content":{"rendered":"<p>\n    <strong>REPORTAGE <\/strong>&#8211; L\u2019\u00e9v\u00e9nement a \u00e9t\u00e9 rythm\u00e9 par les d\u00e9bats sur les contrats de licence, que beaucoup d\u2019\u00e9diteurs aimeraient signer avec les g\u00e9ants de la tech.<\/p>\n<p class=\"fig-paragraph\">La rumeur s\u2019est r\u00e9pandue comme une tra\u00een\u00e9e de poudre dans les couloirs du Palais du Pharo. \u00ab\u00a0Quelque chose va sortir demain matin\u00a0\u00bb, assurait mardi soir l\u2019un des participants du\u00a0<a href=\"http:\/\/www.lefigaro.fr\/medias\/il-faut-un-new-deal-de-la-presse-les-editeurs-du-monde-entier-prets-a-faire-bloc-a-marseille-20260531\" data-fig-type=\"NewsFlash\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">77e sommet mondial de la presse organis\u00e9 par le WAN-Ifra \u00e0 Marseille<\/a>. L\u2019annonce est finalement tomb\u00e9e aux alentours de midi ce mercredi. CMA Media, propri\u00e9taire de La Tribune et de BFM-RMC et partenaire du congr\u00e8s,<a href=\"http:\/\/www.lefigaro.fr\/medias\/cma-media-et-ouest-france-rejoignent-une-coalition-d-editeurs-internationaux-pour-peser-face-aux-editeurs-d-ia-20260603\" data-fig-type=\"NewsFlash\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">\u00a0a rejoint le \u00ab\u00a0Spur\u00a0\u00bb, une coalition d\u2019\u00e9diteurs internationaux<\/a>\u00a0&#8211; le Guardian et la BBC figurent parmi ses membres fondateurs. Cette derni\u00e8re vise \u00e0 d\u00e9finir collectivement des standards techniques pour mieux encadrer l\u2019utilisation des contenus de presse par les syst\u00e8mes d\u2019intelligence artificielle, et faciliter la signature de contrats de licence entre les \u00e9diteurs et les g\u00e9ants de l\u2019IA. Une trentaine d\u2019autres groupes, dont Ouest-France, ont eux aussi top\u00e9. L\u2019AFP, Ebra et Le Figaro se donnent un peu plus de temps pour y r\u00e9fl\u00e9chir.<\/p>\n<p class=\"fig-paragraph\">Le grand rendez-vous de la presse mondiale ne se sera donc pas\u2026<\/p>\n<p class=\"fig-premium-paywall__infos\">\n        Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s.        Il vous reste 85% \u00e0 d\u00e9couvrir.\n    <\/p>\n<p>                <img  data- alt=\"Le Figaro\" class=\"fig-img--complete fig-img\"\/><\/p>\n<p class=\"fig-premium-paywall__title\">Vous avez envie de lire la suite ?<\/p>\n<p class=\"fig-premium-paywall__subtitle\">D\u00e9bloquez tous les articles imm\u00e9diatement.<\/p>\n<p class=\"fig-premium-paywall__connect\">\n                D\u00e9j\u00e0 abonn\u00e9\u00a0?                <a class=\"fig-premium-paywall__connect-link\" href=\"https:\/\/connect.lefigaro.fr\/login?client=horizon_web&amp;type=main&amp;redirect_uri=https%3A%2F%2Fwww.lefigaro.fr%2Fmedias%2Fl-ia-sujet-de-preoccupation-numero-un-lors-du-congres-mondial-des-medias-de-marseille-20260603\" data-js-gtm=\"{&quot;event&quot;:&quot;customEventGA4&quot;,&quot;eventName&quot;:&quot;click_action&quot;,&quot;feature&quot;:&quot;paywall&quot;,&quot;location&quot;:&quot;paywall&quot;,&quot;button_action&quot;:&quot;connect&quot;,&quot;click_text&quot;:&quot;Connectez-vous&quot;}\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                    Connectez-vous<br \/>\n                <\/a>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"REPORTAGE &#8211; L\u2019\u00e9v\u00e9nement a \u00e9t\u00e9 rythm\u00e9 par les d\u00e9bats sur les contrats de licence, que beaucoup d\u2019\u00e9diteurs aimeraient&hellip;\n","protected":false},"author":2,"featured_media":975839,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[2814],"tags":[1111,11,15289,1777,674,1011,27,884,500,12,4048,882,25],"class_list":["post-975838","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marseille","tag-actu","tag-actualites","tag-cma-cgm","tag-eu","tag-europe","tag-fr","tag-france","tag-marseille","tag-medias","tag-news","tag-presse","tag-provence-alpes-cote-dazur","tag-republique-francaise"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/116687489276279940","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/975838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=975838"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/975838\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/975839"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=975838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=975838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=975838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}