{"id":987724,"date":"2026-06-09T05:24:15","date_gmt":"2026-06-09T05:24:15","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/987724\/"},"modified":"2026-06-09T05:24:15","modified_gmt":"2026-06-09T05:24:15","slug":"marseille-capitale-dun-made-in-france-en-quete-de-souverainete-a-la-friche-la-belle-de-mai","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/987724\/","title":{"rendered":"Marseille, capitale d&rsquo;un Made in France en qu\u00eate de souverainet\u00e9 \u00e0 la Friche la Belle-de-Mai"},"content":{"rendered":"<p>En dix ans, <a href=\"https:\/\/www.laprovence.com\/article\/economie\/48353343925979\/le-made-in-france-un-enjeu-majeur-pour-les-acteurs-locaux\" target=\"_blank\" rel=\"nofollow noopener\">le \u00ab\u00a0Made in France\u00a0\u00bb a s\u00e9duit\u00a0:<\/a> 85% des consommateurs d\u00e9clarent acheter tricolore pour soutenir l\u2019emploi local. Une lame de fond propuls\u00e9e en\u00a02012 par la marini\u00e8re d\u2019Arnaud Montebourg. Pourtant, entre l\u2019intention et le caddie, le foss\u00e9 reste complexe. Selon l\u2019Insee, si la consommation globale des m\u00e9nages est \u00e0 81,3% fran\u00e7aise, ce chiffre s\u2019effondre \u00e0 35,9% pour les biens manufactur\u00e9s, et \u00e0 7,5% dans l\u2019\u00e9lectronique. Le coupable\u00a0: le prix. Pour 70% des Fran\u00e7ais, le produit local reste trop cher, un frein exacerb\u00e9 par l\u2019inflation.<\/p>\n<p>Pour relever le d\u00e9fi, l\u2019appareil productif tricolore (13% du PIB) doit garantir la confiance. L\u2019actualit\u00e9 a cruellement rappel\u00e9 que certaines ic\u00f4nes reposent sur des faux-semblants ou des fragilit\u00e9s extr\u00eames. C\u2019est le cas du s\u00e9isme autour de Sophie la girafe (Vulli), soup\u00e7onn\u00e9e de pratique trompeuse apr\u00e8s des r\u00e9v\u00e9lations sur la d\u00e9localisation en Chine d\u2019une part essentielle de sa production.\u00a0M\u00eame l\u2019espoir des mod\u00e8les alternatifs vacille. Port\u00e9e aux nues apr\u00e8s son sauvetage en Scop par ses salari\u00e9s en\u00a02024, <a href=\"https:\/\/www.laprovence.com\/article\/economie\/27199206897692\/la-belle-histoire-de-duralex-plus-de-5-millions-deuros-de-promesses-dinvestissements-en-quelques-heures\" target=\"_blank\" rel=\"nofollow noopener\">la verrerie Duralex <\/a>vient d\u2019\u00eatre replac\u00e9e en redressement judiciaire.<\/p>\n<p>L\u2019heure de l\u2019offensive<\/p>\n<p>Cette bataille est tout aussi f\u00e9roce dans le textile,&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"En dix ans, le \u00ab\u00a0Made in France\u00a0\u00bb a s\u00e9duit\u00a0: 85% des consommateurs d\u00e9clarent acheter tricolore pour soutenir l\u2019emploi&hellip;\n","protected":false},"author":2,"featured_media":987725,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[4],"tags":[5734,11,5808,2837,33,1011,27,23217,884,12,9742,25,10532],"class_list":["post-987724","post","type-post","status-publish","format-standard","has-post-thumbnail","category-france","tag-5734","tag-actualites","tag-capitale","tag-dun","tag-economie","tag-fr","tag-france","tag-made","tag-marseille","tag-news","tag-quete","tag-republique-francaise","tag-souverainete"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/116718486559386690","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/987724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=987724"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/987724\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/987725"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=987724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=987724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=987724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}