{"id":994720,"date":"2026-06-12T07:16:22","date_gmt":"2026-06-12T07:16:22","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/994720\/"},"modified":"2026-06-12T07:16:22","modified_gmt":"2026-06-12T07:16:22","slug":"chips-de-mcfly-et-carlito-kombucha-de-squeezie-comment-les-youtubeurs-sont-devenus-les-nouvelles-stars-des-supermarches","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/994720\/","title":{"rendered":"Chips de McFly et Carlito, kombucha de Squeezie&#8230; Comment les youtubeurs sont devenus les nouvelles stars des supermarch\u00e9s"},"content":{"rendered":"<p>\n    <strong>D\u00c9CRYPTAGE &#8211;<\/strong> Kombucha, boisson \u00e9nergisante, pizzas, chips&#8230; Les influenceurs sont de plus en plus nombreux \u00e0 transformer leur notori\u00e9t\u00e9 en produits de grande consommation.\u00a0Un mod\u00e8le gagnant-gagnant, \u00e0 la fois pour les cr\u00e9ateurs et pour les enseignes de la grande distribution.<\/p>\n<p class=\"fig-paragraph\">Apr\u00e8s les placements de produits, les collaborations r\u00e9mun\u00e9r\u00e9es ou les lignes de v\u00eatements, les cr\u00e9ateurs de contenus s\u2019attaquent d\u00e9sormais aux rayons alimentaires des supermarch\u00e9s. Des pizzas de\u00a0<a href=\"http:\/\/www.lefigaro.fr\/cinema\/simon-astier-realisateur-de-mcwalter-mister-v-est-travailleur-humble-et-capable-de-tout-faire-20250912\" data-fig-type=\"Article\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">Mister V<\/a>\u00a0aux\u00a0<a href=\"http:\/\/www.lefigaro.fr\/conso\/elles-ont-depasse-le-cadre-de-l-aperitif-les-francais-raffolent-de-plus-en-plus-des-chips-selon-une-etude-20260603\" data-fig-type=\"NewsFlash\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">chips<\/a>\u00a0de McFly et Carlito, en passant par le\u00a0<a href=\"http:\/\/www.lefigaro.fr\/conso\/kombucha-kefir-comment-les-boissons-probiotiques-veulent-detroner-les-sodas-en-misant-sur-les-jeunes-consommateurs-20250629\" data-fig-type=\"Article\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">kombucha<\/a>\u00a0de Squeezie ou sa nouvelle boisson \u00e9nergisante lanc\u00e9e avec Inoxtag et L\u00e9na Situations, les influenceurs sont de plus en plus nombreux \u00e0 transformer leur notori\u00e9t\u00e9 en produits de grande consommation.<\/p>\n<p class=\"fig-paragraph\">Dernier exemple en date, le 1er juin, avec le lancement par McFly et Carlito de leur propre marque de chips artisanales, Brosti, produites en France. Le duo, suivi par plus de 7 millions d\u2019abonn\u00e9s sur YouTube, propose six saveurs, des plus classiques aux plus inattendues, comme jambon beurre, couscous merguez ou fraise chantilly\u2026<\/p>\n<p class=\"fig-premium-paywall__infos\">\n        Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s.        Il vous reste 90% \u00e0 d\u00e9couvrir.\n    <\/p>\n<p>                <img  data- alt=\"Le Figaro\" class=\"fig-img--complete fig-img\"\/><\/p>\n<p class=\"fig-premium-paywall__title\">Vente Flash<\/p>\n<p class=\"fig-premium-paywall__subtitle\">-70% sur votre abonnement. Sans engagement.<\/p>\n<p class=\"fig-premium-paywall__connect\">\n                D\u00e9j\u00e0 abonn\u00e9\u00a0?                <a class=\"fig-premium-paywall__connect-link\" href=\"https:\/\/connect.lefigaro.fr\/login?client=horizon_web&amp;type=main&amp;redirect_uri=https%3A%2F%2Fwww.lefigaro.fr%2Fconso%2Fchips-de-mcfly-et-carlito-kombucha-de-squeezie-comment-les-youtubeurs-sont-devenus-les-nouvelles-stars-des-supermarches-20260612\" data-js-gtm=\"{&quot;event&quot;:&quot;customEventGA4&quot;,&quot;eventName&quot;:&quot;click_action&quot;,&quot;feature&quot;:&quot;paywall&quot;,&quot;location&quot;:&quot;paywall&quot;,&quot;button_action&quot;:&quot;connect&quot;,&quot;click_text&quot;:&quot;Connectez-vous&quot;}\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                    Connectez-vous<br \/>\n                <\/a>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"D\u00c9CRYPTAGE &#8211; Kombucha, boisson \u00e9nergisante, pizzas, chips&#8230; Les influenceurs sont de plus en plus nombreux \u00e0 transformer leur&hellip;\n","protected":false},"author":2,"featured_media":994721,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[1359],"tags":[258,58,59,1011,27,2480,973,28198,2784],"class_list":["post-994720","post","type-post","status-publish","format-standard","has-post-thumbnail","category-people","tag-alimentation","tag-divertissement","tag-entertainment","tag-fr","tag-france","tag-influenceurs","tag-people","tag-squeezie","tag-youtube"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/116735914080776541","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/994720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=994720"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/994720\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/994721"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=994720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=994720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=994720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}