{"id":994843,"date":"2026-06-12T08:34:17","date_gmt":"2026-06-12T08:34:17","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/994843\/"},"modified":"2026-06-12T08:34:17","modified_gmt":"2026-06-12T08:34:17","slug":"tourisme-on-vous-explique-comment-une-francaise-a-decroche-le-titre-de-pire-photographe-du-monde","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/994843\/","title":{"rendered":"Tourisme\u00a0: On vous explique comment une Fran\u00e7aise a d\u00e9croch\u00e9 le titre de \u00ab\u00a0pire photographe du monde\u00a0\u00bb"},"content":{"rendered":"<p>La compagnie a\u00e9rienne nationale Icelandair a d\u00e9sign\u00e9 la Fran\u00e7aise Blanche Mortemard comme \u00ab\u00a0pire <a href=\"https:\/\/www.20minutes.fr\/societe\/4226155-20260530-ia-smartphones-200-ans-apres-invention-metier-photographe-voue-disparaitre\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">photographe <\/a>du monde\u00a0\u00bb. S\u00e9lectionn\u00e9e parmi plus de 127.000 candidats pour sa capacit\u00e9 \u00e0 rater ses clich\u00e9s, la Parisienne a \u00e9t\u00e9 choisie par Icelandair pour r\u00e9aliser les photos de sa prochaine <a href=\"https:\/\/www.20minutes.fr\/dossier\/publicite\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">campagne publicitaire<\/a> mondiale, rapporte <a href=\"https:\/\/www.lechotouristique.com\/article\/icelandair-a-trouve-la-pire-photographe-du-monde-et-elle-est-francaise\" target=\"_blank\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\">L\u2019\u00e9cho touristique<\/a>.<\/p>\n<\/p>\n<p>L\u2019objectif de cette op\u00e9ration marketing insolite est de d\u00e9montrer que la beaut\u00e9 sauvage de l\u2019Islande se suffit \u00e0 elle-m\u00eame, m\u00eame sous l\u2019objectif d\u2019une photographe amatrice.<\/p>\n<p>Recherche d\u2019authenticit\u00e9 des contenus touristiques<\/p>\n<p>Blanche Mortemard va \u00eatre engag\u00e9e en tant qu\u2019ind\u00e9pendante pour une exp\u00e9dition d\u2019une dizaine de jours \u00e0 travers le pays. Pour son travail, elle touchera une r\u00e9mun\u00e9ration de 50.000 dollars, frais compris, pr\u00e9cise le m\u00e9dia sp\u00e9cialis\u00e9. Son p\u00e9riple et ses photographies imparfaites seront \u00e0 suivre au jour le jour, cet \u00e9t\u00e9, sur le site Web et les r\u00e9seaux sociaux de la compagnie a\u00e9rienne.<\/p>\n<p>Au-del\u00e0 du buzz, la campagne d\u2019Icelandair porte un message et une critique de notre \u00e9poque. Selon G\u00edsli S. Brynj\u00f3lfsson, directeur mondial du marketing de la compagnie, ce projet r\u00e9pond \u00e0 un ras-le-bol face \u00e0 la \u00ab\u00a0perfection artificielle\u00a0\u00bb qui inonde Internet. Le dirigeant estime que les <a href=\"https:\/\/www.20minutes.fr\/high-tech\/by-the-web\/4056653-20231007-quoi-epik-appli-transforme-selfies-photos-classe-annees-90\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">filtres<\/a>, les mises en sc\u00e8ne et les retouches par <a href=\"https:\/\/www.20minutes.fr\/economie\/4228409-20260610-intelligence-artificielle-argent-roue-libre-mastercard-imagine-machines-paient-entre-elles\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">intelligence artificielle<\/a> nuisent aux contenus touristiques.<\/p>\n","protected":false},"excerpt":{"rendered":"La compagnie a\u00e9rienne nationale Icelandair a d\u00e9sign\u00e9 la Fran\u00e7aise Blanche Mortemard comme \u00ab\u00a0pire photographe du monde\u00a0\u00bb. S\u00e9lectionn\u00e9e parmi&hellip;\n","protected":false},"author":2,"featured_media":994844,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[1358],"tags":[1348,1384,1385,1386,58,59,1011,27,1757,12528,2745,1834,896],"class_list":["post-994843","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-et-design","tag-arts","tag-arts-and-design","tag-arts-et-design","tag-design","tag-divertissement","tag-entertainment","tag-fr","tag-france","tag-insolite","tag-islande","tag-photo","tag-publicite","tag-tas-vu"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/116736220691647026","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/994843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=994843"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/994843\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/994844"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=994843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=994843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=994843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}