{"id":6427,"date":"2026-08-04T20:06:35","date_gmt":"2026-08-04T20:06:35","guid":{"rendered":"https:\/\/www.europesays.com\/fra\/paris\/6427\/"},"modified":"2026-08-04T20:06:35","modified_gmt":"2026-08-04T20:06:35","slug":"eurosatory-wine-paris-mipcom-les-grands-salons-internationaux-tirent-un-secteur-de-levenementiel-en-petite-forme","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fra\/paris\/6427\/","title":{"rendered":"Eurosatory, Wine Paris, Mipcom\u2026 Les grands salons internationaux tirent un secteur de l\u2019\u00e9v\u00e9nementiel en petite forme"},"content":{"rendered":"<p>\n    D\u00c9CRYPTAGE &#8211; Ces \u00e9v\u00e9nements professionnels captant exposants et visiteurs venus du monde entier sont le principal moteur de la reprise, tandis que les salons grand public restent f\u00e9briles.<\/p>\n<p class=\"fig-paragraph\">Apr\u00e8s un d\u00e9but d\u2019ann\u00e9e compliqu\u00e9, le\u00a0<a href=\"http:\/\/www.lefigaro.fr\/medias\/expo-universelle-2030-coupe-d-asie-des-nations-en-2027-l-evenementiel-francais-a-la-conquete-des-pays-du-golfe-20250617\" data-fig-type=\"Article\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">secteur de l\u2019\u00e9v\u00e9nementiel<\/a>\u00a0sort enfin la t\u00eate de l\u2019eau. Ce rebond est d\u00fb aux salons professionnels, principal moteur de cette reprise avec une augmentation des exposants (+\u00a09,9\u00a0%), des surfaces (+\u00a015\u00a0%) et des visiteurs (+\u00a08,3\u00a0%), alors que les \u00e9v\u00e9nements d\u2019entreprise et les salons grand public restent, eux, toujours aussi f\u00e9briles. \u00ab\u00a0Le dynamisme des grands rendez-vous internationaux contribue fortement, en ce moment, \u00e0 cette performance\u00a0\u00bb, indique Philippe Pasquet, pr\u00e9sident de l\u2019Union fran\u00e7aise des m\u00e9tiers de l\u2019\u00e9v\u00e9nement (Unimev), qui f\u00e9d\u00e8re un secteur g\u00e9n\u00e9rant plus de 10\u00a0milliards d\u2019euros de chiffre d\u2019affaires.<\/p>\n<p class=\"fig-paragraph\">L\u2019\u00cele-de-France concentre l\u2019essentiel de cet \u00e9lan. \u00ab\u00a0Paris conserve une part de march\u00e9 importante gr\u00e2ce \u00e0 son attractivit\u00e9 et au savoir-faire affich\u00e9 pendant les JO 2024\u00a0\u00bb, estime le pr\u00e9sident d\u2019Unimev. Port\u00e9 par la hausse des d\u00e9penses militaires mondiales,\u00a0<a href=\"http:\/\/www.lefigaro.fr\/flash-actu\/la-france-interdit-les-armes-offensives-israeliennes-au-salon-eurosatory-20260601\" data-fig-type=\"NewsFlash\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">Eurosatory\u00a0<\/a>a ainsi battu des records avec plus de 2\u00a0600\u00a0exposants, 350\u00a0d\u00e9l\u00e9gations\u2026<\/p>\n<p class=\"fig-premium-paywall__infos\">\n        Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s.        Il vous reste 86% \u00e0 d\u00e9couvrir.\n    <\/p>\n<p>                <img  data- alt=\"Le Figaro\" class=\"fig-img--complete fig-img\"\/><\/p>\n<p class=\"fig-premium-paywall__title\">Vous avez envie de lire la suite ?<\/p>\n<p class=\"fig-premium-paywall__subtitle\">D\u00e9bloquez tous les articles imm\u00e9diatement.<\/p>\n<p class=\"fig-premium-paywall__connect\">\n                D\u00e9j\u00e0 abonn\u00e9\u00a0?                <a class=\"fig-premium-paywall__connect-link\" href=\"https:\/\/connect.lefigaro.fr\/login?client=horizon_web&amp;type=main&amp;redirect_uri=https%3A%2F%2Fwww.lefigaro.fr%2Fmedias%2Feurosatory-wine-paris-mipcom-les-grands-salons-internationaux-tirent-un-secteur-de-l-evenementiel-en-petite-forme-20260804\" data-js-gtm=\"{&quot;event&quot;:&quot;customEventGA4&quot;,&quot;eventName&quot;:&quot;click_action&quot;,&quot;feature&quot;:&quot;paywall&quot;,&quot;location&quot;:&quot;paywall&quot;,&quot;button_action&quot;:&quot;connect&quot;,&quot;click_text&quot;:&quot;Connectez-vous&quot;}\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                    Connectez-vous<br \/>\n                <\/a>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"D\u00c9CRYPTAGE &#8211; Ces \u00e9v\u00e9nements professionnels captant exposants et visiteurs venus du monde entier sont le principal moteur de&hellip;\n","protected":false},"author":2,"featured_media":6428,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[30,2817,2814,31,2815,2816],"class_list":["post-6427","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualites","tag-actualites","tag-eurosatory","tag-mondial-de-lauto","tag-paris","tag-sial","tag-vivatech"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fra\/paris\/wp-json\/wp\/v2\/posts\/6427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fra\/paris\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fra\/paris\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fra\/paris\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fra\/paris\/wp-json\/wp\/v2\/comments?post=6427"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fra\/paris\/wp-json\/wp\/v2\/posts\/6427\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fra\/paris\/wp-json\/wp\/v2\/media\/6428"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fra\/paris\/wp-json\/wp\/v2\/media?parent=6427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fra\/paris\/wp-json\/wp\/v2\/categories?post=6427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fra\/paris\/wp-json\/wp\/v2\/tags?post=6427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}