French luxury perfume house Kilian Paris has named ATEEZ’s San its ‘Friend of the House.’ San is known to regularly wear Kilian Paris’s fragrance Dark Lord. This partnership marks a rare instance of an artist becoming an official partner with a perfume house they already loved. Kilian Paris reserves the ‘Friend of the House’ title for individuals who share the brand’s identity and artistic vision.
Loved by fans around the world for his intense performances, commanding stage presence, and sophisticated yet sensual aura, San now meets Kilian’s sensory world of scent. He will share the brand’s charm through a fresh lens. The intersection of his presence as a performance artist and the invisible art of perfume is compelling. Kilian Paris notes that his charisma on stage harmonizes with his personal taste in daily life.
The first chapter of this journey, a holiday campaign, will be unveiled on November 16. It will be interesting to see how the scent San has loved comes to life. In the campaign images, San wears a black sequined jacket and strikes a restrained expression in front of a bottle of Dark Lord. The gesture of his fingertips touching the cap is striking. It captures the process of translating a private affection for scent into a public image.
San has drawn attention for his distinctive performance style among K-pop idols. This partnership reveals that he is an artist with his own aesthetic taste beyond the stage. Through San’s choice, Kilian Paris shows its intent to communicate perfume culture to a younger generation. What criteria do you consider most important when choosing a fragrance?