Tiffany & Co has launched a new global campaign film starring its latest House ambassador, Natalie Portman. The cinematic spot, which premiered during the Oscars, explores five facets of love through some of the jeweller’s most recognizable collections, with a focus on the HardWear by Tiffany line.
Directed by Mona Fastvold and Brady Corbet and shot by cinematographer Hoyte van Hoytema, the film presents an intimate portrait of Portman playing herself for the first time in a luxury campaign. In the spot, she writes a letter to her daughter, reflecting on resilience, vulnerability and self-worth.
Portman said: “Strength appears in different ways throughout our lives– through courage, curiosity, compassion and joy. It’s found in the thrill of growth and in the discovery of new dimensions within ourselves. Mona and Brady have crafted a beautiful and meaningful film that reflects the experience I’ve had over the years and the journey that continues to shape who I am becoming.”
A reworked version of Moon River plays throughout the film as a nod to Breakfast at Tiffany’s, a link to the brand’s heritage.
Mona Fastvold and Brady Corbet added: “Collaborating with Tiffany & Co. was an honour and a pleasure. We were drawn to the opportunity to create something aligned with their historic identity. The film was shot on 70mm, a format that allowed us to reflect the brand’s craftsmanship with extraordinary fidelity. We’re grateful for the trust and care that made the collaboration possible.”