Christian Dior Parfums, in partnership with Lagardère Travel Retail has opened an exclusive pop-up boutique at Rome Fiumicino Airport, with a focus on La Collection Privée Christian Dior, supported by a curated selection of fragrances, skincare and makeup.
Anchoring the space is a fragrance discovery experience inspired by the couturier-perfumer’s atelier and designed by Perfume Creation, Director Francis Kurkdjian.
Christian Dior Parfums Managing Director Travel Retail Europe, Paul Boissonnet said: “The strategic partnership between Rome Fiumicino Airport, Lagardère, and Christian Dior Parfums exemplifies a powerful synergy in the travel retail landscape. Rome Fiumicino Airport’s commitment to enhancing passenger experience and fostering a premium retail environment dovetail seamlessly with Lagardère’s expertise on accelerating business growth through innovative partnerships and optimized retail operations.
“With this exclusive space, we are delighted to bring La Collection Privée to Italy and connect with our international clientele within a sophisticated and captive environment. As we embark on this exciting journey, I want to express my sincere appreciation for the contribution of everyone involved.“
Travellers are invited to enjoy bespoke La Collection Privée consultations to discover their signature scent, with emphasis on the new Cuir Saddle. A selection of customisable accessories, available in Dior’s iconic patterns, further enhances the experience and adds an additional layer of personalisation.
Beyond La Collection Privée, the pop-up offers a curated edit of Dior’s most celebrated beauty icons across fragrance, makeup and skincare. Travellers can explore signature Dior fragrances, discover the artistry of Dior Makeup through hero products such as Rouge Dior and Dior Forever by Peter Philips, Creative and Image Director for Dior Makeup, and experience Dior Skincare’s scientific expertise with lines including Dior Prestige and Dior Capture.
Inspired by the House of Dior’s couture heritage, the boutique design reflects the spirit of the brand’s birthplace at 30 Avenue Montaigne in Paris. Drawing on the ‘New Look’ aesthetic, the space translates Dior’s couture codes into a contemporary travel retail environment.
Warm, luminous interiors showcase Dior’s fragrance and beauty portfolio, with materials selected to express the brand’s craftsmanship. Marble surfaces, refined fabrics and gilded metal accents come together to create a setting that mirrors the elegance of Dior couture, reinforcing the luxury credentials of the offer within the airport environment.
The pop-up further strengthens Dior’s commitment to delivering elevated, experience-led concepts tailored specifically for the travel retail channel.
Lagardère Travel Retail Italia Chief Executive Officer & Managing Director, Alberto Niero commented: “We are proud to celebrate the opening of this new Dior pop-up store, brought to life through our close collaboration with Dior and Aeroporti di Roma.
“This project embodies our shared ambition to continuously elevate the passenger experience, blending luxury and innovation with a strong sense of place. Together, we are delighted to offer travelers an immersive encounter with one of the world’s most prestigious luxury houses, further enriching the premium retail landscape at Fiumicino Airport.”
Aeroporti di Roma Chief Commercial Officer, Marilena Blasi added: “Today’s inauguration of the Dior Parfums pop-up in the heart of our luxury zone is a clear sign of the direction we are taking at Rome Fiumicino airport: shaping a truly Skytrax 5-star passenger journey through excellence, innovation and world-class partnerships.
“This opening, made possible thanks to the strong collaboration with Dior and Lagardère, adds an iconic brand to a retail environment that already represents the very best of global luxury, creating a new premium touchpoint within our commercial offer.”