Tiffany & Co. is expanding its message around modern love with a new campaign featuring Academy Award-winning actress and house ambassador Mikey Madison, while introducing the Sixteen Stone by Tiffany solitaire diamond ring.
Inspired by Jean Schlumberger’s original Sixteen Stone design from 1959, the new ring reimagines one of the house’s signature creations as Tiffany broadens its storytelling beyond traditional romance to celebrate love in its many forms, from self-love and family to chosen communities.
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At the center of the campaign is a cinematic film that debuted Monday across the brand’s digital channels featuring Madison, who reinterprets the familiar “he loves me, he loves me not” refrain as an affirmation of self-love. Wearing the Sixteen Stone by Tiffany solitaire on her own terms, Madison concludes with the phrase, “I love me,” reflecting the campaign’s contemporary take on commitment and personal milestones.
Mikey Madison in Tiffany & Co.’s Love & Celebration campaign film.Courtesy Tiffany
The campaign also includes a series of product and craftsmanship-focused films tracing the evolution of the collection, from Schlumberger’s original wedding band to the new solitaire silhouette, highlighting Tiffany’s diamond expertise and jewelry-making craftsmanship.
Madison joined Tiffany as a house ambassador last year following her breakout awards season for “Anora” and made her campaign debut for the jeweler in the HardWear by Tiffany campaign alongside Greta Lee and artist Anna Weyant. Since becoming an ambassador Madison has regularly worn the jeweler’s creations on the red carpet throughout award season and represented the house at key brand occasions, including flagship openings in Ginza in Tokyo and other global events.
Fresh off her Oscar win for “Anora,” Madison is building her post awards slate with roles in Alejandro Landes Echavarría’s “Reptilia,” opposite Kirsten Dunst, and A24’s “The Masque of the Red Death.”
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