L’Oréal India has appointed Rupal Singh Chauhan as Head of Marketing for Biolage, strengthening the leadership team for its professional haircare portfolio.
In her new role, Chauhan will lead the marketing function for Biolage, focusing on the brand’s marketing initiatives and growth in the Indian market. Biolage is part of L’Oréal’s professional haircare portfolio alongside brands including L’Oréal Professionnel, Matrix, Kérastase and Redken.
The appointment comes as L’Oréal India continues to build its presence across India’s professional beauty and haircare segment. The company has highlighted digital capabilities, brand innovation and salon engagement as important areas in the development of its Professional Products Division.
Biolage’s positioning combines professional haircare with a focus on science and nature. The brand was launched in 1990 and continues to operate across professional and at-home haircare, with its products available through L’Oréal’s professional distribution ecosystem in India.
Chauhan’s appointment adds to L’Oréal India’s marketing leadership as the company continues to expand its portfolio and strengthen its presence across India’s evolving beauty and personal care market. L’Oréal India currently has 26 brands across mass-market, professional, selective distribution and pharmacy channels.