For 16 years, Natalie Portman has fronted Miss Dior fragrances as its adventurous and fresh heroine. Now, for the first time ever, Dior introduces a new era for the Miss Dior persona: a playful animated short film that was produced by the teams at Remembers, the award-winning, Oscar-nominated French animation studio behind Arco, founded by Ugo Bienvenu and Felix de Givry.
Fun fact: Natalie Portman starred in and co-produced Ugo Beinvenue’s award-winning animated film, Arco.
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The film follows Miss Dior on a whimsical journey in a vintage anime style that retraces the history of the maison’s founding fragrance; From Christian Dior’s rose garden, to silhouettes of the Chateau La Colle Noire and Catherine (Christian’s beloved sister who inspired the fragrance), to flashes of jacquard. Guided by a honeybee, flowers bloom and transform into couture gowns, and the heroine is whisked away into the skies of Paris via a balloon bouquet as she presents the iconic Miss Dior eau de parfum bottle — all to the backdrop of Chappell Roan’s buoyant vocals from Good Luck Babe.
Watch Miss Dior, A Story of Love and Perfume here:
Play
With a new heroine comes new accessories. Miss Dior’s iconic bow now sports an elegant houndstooth pattern, and offers a customisable experience. Choose between four textures for its couture bow (denim, satin, tweed or leather) and four colourways, as seen below. In Singapore, this can be done exclusively at the Dior Beauty Ion Orchard boutique.
So, which colourway is more your vibe? Clockwise from far-right: pink and sliver tweed, black and white grosgrain, pale pink jacquard, and blue denim ($32 each).
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Shop the Miss Dior Eau de Parfum, available at all Dior Beauty Boutiques and Counters and online.
Miss Dior Eau de Parfum, $212 for 50ml
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