Pop-Up Events in New York, Texas, and Florida
Expanding Consumer Reach in the United States
Hugel’s clinical cosmetic brand Wellage is partnering with Olive Young to enter Sephora stores in the United States.
Hugel announced that, starting August 20 (local time), five products from Wellage’s ‘Real Hyaluronic’ line—including the One Day Kit, ampoule, toner, cream, and mask—will be available at the Olive Young K-Beauty Edit display within Sephora stores in the United States.
Product images of 5 types from Hugel Wellage’s ‘Real Hyaluronic’ line. Hugel
Wellage is also participating in a pop-up truck organized jointly by Olive Young and Sephora. These pop-up events will be held sequentially in front of Sephora stores in major cities such as New York, Texas, and Florida.
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In May and June, Wellage launched at Olive Young’s Pasadena and Century City locations in the United States. The brand is also expanding its distribution to channels including Amazon and Costco in the U.S., as well as Costco in Canada.
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