Amanda Anisimova returns to Flushing Meadows carrying not only the pedigree of a reigning US Open finalist, but the distinct, luminous polish of American luxury as an ambassador for Tiffany & Co. Ahead of the 2026 US Open, the American star fronts a striking new visual campaign for the storied New York jeweller, marrying high-performance athletic kit with the sculptural, industrial elegance of the Tiffany HardWear collection.
The partnership forms a natural, poetic synergy on the grounds of the USTA Billie Jean King National Tennis Center. Tiffany & Co. has long held an indelible footprint in the sport as the silversmith behind the US Open men’s and women’s singles championship trophies, handcrafting the iconic sterling silver silverware in Rhode Island each year. For Anisimova, wearing the house’s bold gauge-link bracelets, graduated chain necklaces, and diamond-accented earrings under the Arthur Ashe Stadium floodlights transforms jewellery from traditional evening ornamentation into a talisman of athletic power and resilience.
Anisimova’s ascent into the luxury echelon reflects one of the most compelling narratives in modern tennis. After stepping away from the professional tour to recalibrate, she mounted a breathtaking resurgence that saw her break into the world’s top tier with back-to-back Grand Slam final runs. In partnering with Tiffany & Co., Anisimova bridges raw baseline intensity with refined Fifth Avenue craft, proving that modern power on the court is matched by poise and unapologetic glamour off it.
Architectural New York precious metalwork meets baseline power under the stadium floodlights: Amanda Anisimova for Tiffany & Co.