NEED TO KNOW
Paris Hilton and her chihuahua named Iconic Princess appear in Karl Lagerfeld’s fall/winter 2026 campaign
The entrepreneur tells PEOPLE that the campaign “really leans into the playful side”
Hilton introduced her family’s new pet chihuahua in September 2025
Paris Hilton has teamed up with Karl Lagerfeld yet again for its fall/winter 2026 campaign.
After appearing in the Maison’s fall/winter 2025 and spring/summer 2026 campaigns, the entrepreneur, 45, returns for the next chapter of Karl Lagerfeld’s From Paris With Love story. Lensed by Matt Easton, the campaign “introduces a new dimension to the narrative while remaining true to the House’s established codes,” per a press release.
Making his debut in the campaign is NOT-KARL, “a charismatic digital character and new member in the brand’s world.” Appearing in a series of retro multi-screen televisions throughout the campaign with Paris, NOT-KARL brings “contrast, humor and playful irreverence to the narrative.”
Of the campaign, Hilton tells PEOPLE exclusively, “This campaign really leans into the playful side and feels a little more cinematic [than prior seasons]. NOT-KARL brings something completely unexpected to the story, and my dog Iconic Princess even made a cameo, which made the shoot even more special. I love that every season the Karl Lagerfeld team finds a new way to keep the storytelling fresh and creatively push things forward.”
Paris Hilton for Karl Lagerfeld.
Credit: John Jay
Also starring in the campaign is Hilton’s chihuahua, Iconic Princess. In a behind-the-scenes video, the star can be seen petting the brown-and-white pup on set before posing with her.
Hilton introduced her family’s new pet chihuahua in a post to her TikTok account in September 2025, captioning the adorable clip with “Welcoming our fur baby into the family 🥹💞 Can you guess what our new puppy’s name is? Hint: it’s #Iconic.”
Paris Hilton for Karl Lagerfeld.
Credit: John Jay
In the video, Hilton’s 3-year-old son Phoenix can be seen giggling as the puppy playfully chases him around the room while 2-year-old sister London looks on. “Do you love her? Isn’t she beautiful? She loves you,” Hilton said to her kids as the new pup bounded around.
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“The puppy’s here!” Phoenix added excitedly.
Hilton didn’t share the pooch’s name at the time, prompting fans to offer up their guesses in the comments of her Instagram and TikTok posts. Guesses included Chanel, Dior, Stella and Versace, with Hilton responding in the comments, “These guesses 👀💖.”
Hilton has long been known as a dog lover. Her pets have their own Instagram account, and as she told PEOPLE in 2009, they reside in a “mini-mansion” that boasts its own chandelier.
Read the original article on People