Published
September 2, 2026
Effective September 1, Andrea Ziella joined L’Oréal Italia as brand general manager for American brands within the Consumer Products Division.
Andrea Ziella
With over 16 years’ experience in marketing, digital transformation, trade marketing, and sales, Ziella concludes a 14-year tenure at Mattel, where his most recent roles included managing director, Mattel Italia; director of sales, Italy; and Mattel Creations lead, EMEA.
Throughout his career, Ziella has contributed to brand and category development in Italy and internationally; the digital transformation of South-East Europe; business growth in South Africa; the launch of the Mattel Creations platform across EMEA; and numerous global collaborations with luxury and design brands.
Under his leadership, Mattel Italia delivered major marketing and business growth initiatives. In 2024, he was named by Forbes Italia among the Top 100 Managers and was honoured at the Le Fonti Awards as ‘Marketing & Digital Director of the Year.’
Previously, Ziella held sales and marketing roles at Carrefour and Chanel. In his new role, he will lead the strategic development of the American brands within the Consumer Products Division.
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