CHANNEL CROSSING: Nona Source, the platform owned by LVMH Moët Hennessy Louis Vuitton that specializes in deadstock fabrics, is giving U.K. students and non-professional makers a boost with the opening of its “La Grande Braderie” event in London.
La Grande Braderie is a market for deadstock that has been running in Paris for five years, attracting more than 2,500 visitors at each edition. Nona Source said that in 2025 alone the initiative enabled the reuse of 19,000 yards of fabric and 3,300 square yards of leather.
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The London event will run from Oct. 7 to 10, “reflecting Nona Source’s commitment to expanding access to circular sourcing beyond France.” It will take place at The Mills Fabrica near King’s Cross and offer preferential access to “a curated selection of exceptional deadstock fabrics and leathers” from the LVMH luxury maisons.
Nona Source said it came up with the idea of a London edition of the fair following a professional pop-up held earlier this year with The Materialist, a London-based marketplace and showroom for high-end deadstock and surplus fabrics.
“The city emerged as a natural next step thanks to its strong concentration of fashion schools, young designers and growing focus on sustainable innovation,” said Nona Source.
Alongside the rolls of deadstock from LVMH maisons, the event will also feature a selection of luxury fabrics provided by The Materialist, “reflecting a shared belief that transforming the fashion industry requires collective action across the entire ecosystem,” said Nona Source.
The Mills Fabrica is a long-term London partner of Nona Source, and was the site of its first long-term pop-up showroom in 2022.
“Returning to this venue for La Grande Braderie is both symbolic and strategic, marking the next chapter of Nona Source’s growth in London while celebrating a long-term partnership built around shared values,” said Nona Source. It added that the usual Paris event will take place later this year.
Nona Source was founded in 2021 and has a Paris showroom and e-commerce site, giving designers access to high-end fabrics, leathers and yarns at discounted prices as part of its circular sales model.
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