Bulgari announced on Wednesday the opening of its first store in San Diego, as the high-end jeweller looks to make further inroads in North America.
Inside the new Bulgari San Diego store – Courtesy
Located at 4305 La Jolla Village Drive, the new Bulgari San Diego store spans 3,500 square feet over one floor and will offer locals a
curated selection of the Roman brand’s fine jewelry creations , watches and handbags, including its signature Serpenti, Divas’ Dream, Tubogas, B.Zero1 and Octo collections.
Outside, the store’s facade is an homage to “Rome’s rich heritage over the centuries”, as seen in the pelmet, which is crafted in Sodalite Blue marble.
Inside, design features include travertine columns and fluted walls riff on the Roman colonnade, alongside a decorative panel, produced from precious paper and adorned with gold, which features two maps: one depicting San Diego on the left and one showing Rome on the right, connected by a Serpenti form that links the two cities.
Inside the new Bulgari San Diego store – Courtesy
“The opening of our first Bvlgari boutique in San Diego represents an important milestone in the maison’s strategic expansion in the United States,” said Bulgari North America president, Hervé Perrot.
“As one of Southern California’s premier luxury destinations, San Diego offers an exceptional environment to share Bulgari’s Roman legacy, iconic design and uncompromising craftsmanship while strengthening our connection with clients in this dynamic market.”
The San Diego opening comes on the back of Bulgari’s opening of a new store at Oakridge Park in Vancouver last month.
LVMH acquired Bulgari in 2011 in a deal valued at approximately €4.3 billion to €5.2 billion, doubling the size of LVMH’s watch and jewellery division at the time.
Copyright © 2026 FashionNetwork.com All rights reserved.