Published
September 7, 2026
Fresh from opening her first New York City store, Victoria Beckham now has another key location to add to her European presence. She’s opened her first Parisian hotel boutique pop-up at Le Bristol, on rue du Faubourg Saint-Honoré, one of the French capital’s ‘destination’ addresses.
Victoria Beckham
On the hotel’s ground-floor boutique level, the space has been designed in the brand’s signature green hues, with metallic accents and tactile finishes, alongside bespoke design features created specifically for the pop-up.
Visitors will find a curated selection of the label’s ready-to-wear, belts, bags and shoes from the pre-fall 26 and AW26 collections.
Open until 2 January, it debuts as the city gets ready for an influx of fashion-focused visitors for Paris Fashion Week to be followed by the festive shopping season in which Paris is a magnet for affluent tourists.
Paris makes sense as one of the few dedicated boutiques for Beckham as it’s where she now presents her collections each season so we imagine there’ll be plenty of activity around the boutique during PFW.
Last week, the label announced the opening, as mentioned, of its first New York store, debuting in SoHo at 150 Mercer Street. That’s a permanent stop offering the full brand line-up, including its beauty products.
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