Kris Jenner is once again proving she’s her kids’ biggest cheerleader. The momager took to her Instagram Stories to celebrate daughter Khloé Kardashian‘s fragrance line officially landing at Sephora, sharing a clip of Khloé promoting the launch with a caption dripping in pride.
Kris Jenner is a proud mom over ‘bunny’ Khloe Kardashian’s Sephora launch
Kris Jenner calls Khloé Kardashian ‘Bunny’ while celebrating her Sephora fragrance launch. Kris reposted a video Khloé had filmed from the back of a car in Times Square. Bright billboards for the product launch beautifully lit up the background.
Over the clip, Kris wrote, “Bunny, I am so proud of you!! Wow wow wow!!! @khloekardashian.” She used this sweet, longtime nickname for her second-youngest daughter.
The beautiful celebration comes at a very special time for Khloé’s fragrance portfolio. It includes fan favorites XO Khloé and Almost Always, as well as her newly introduced scent, XO BLUE.
Khloé didn’t hold back on how much the milestone means to her. “Sephora is such an iconic destination for beauty discovery,” she said. She adds that building the collection had been a deeply personal process and that she wanted the scents to feel transportive for whoever wears them.
The rollout is being backed by a full-scale campaign, with paid social, digital ads, out-of-home placements like the Times Square billboards, and media tie-ins planned around the new season of “The Kardashians” on Hulu. It’s the kind of business milestone Kris has spent decades helping her kids build toward, dating back to her early days managing the family’s various ventures.
For Khloé, the exciting Sephora expansion adds another wonderful chapter to her journey. Her impressive haircare and fragrance business has grown quite steadily over the past few years. Meanwhile, for Kris, it is simply one more fantastic reason to brag proudly.
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