Published
September 25, 2026
As Paris once again assumes its mantle as the fashion capital from September 28 to October 6, the city’s commercial ecosystem is in full swing. Between institutional fixtures, heritage trade fairs, and impeccably polished showrooms, international buyers, department-store directors, and leading concept stores are converging on Paris to finalise their ready-to-wear and accessories budgets. It’s an ideal opportunity for brands to raise their profile.
Sphere returns to the Palais de Tokyo – Samuel Gut
In a selective market where differentiation remains central to buying strategies, the major players in B2B are recalibrating their formats. Here is an overview of the offerings from Sphere, Tranoï, and Première Classe, complemented by Welcome Edition’s specific positioning for this summer session.
International showrooms at Tranoï
Organised by the Fédération de la Haute Couture et de la Mode (FHCM), with operational support from DEFI and L’Oréal Paris, the Sphere Paris Fashion Week showroom returns to the Palais de Tokyo from September 30 to October 6. A must for talent scouts, the showroom brings together a tightly curated selection of emerging designers who are no strangers to the event. It will feature Act N°1, Maison J. Simone, Matho, Meruert Tolegen, Riz Poli, Sevali, Vautrait, Victoria Valette, and Weinsanto.
Tranoï has several talks scheduled for this season – Tranoï
From October 1-4, 2026, Tranoï will take over the prestigious main hall of the Palais Brongniart. As the official partner of the FHCM for contemporary fashion, the fair is strengthening its international reach with two strategic pavilions: the Canex Presents Africa initiative, a showcase for a fast-rising African fashion scene, and a showcase dedicated to Thai designers in collaboration with the DITP, marking 170 years of Franco-Thai bilateral relations.
New brands at Première Classe
Tranoï is also focusing on trend foresight and new consumer cultures. Alongside a media partnership with Views to capture emerging sensibilities, the show is offering a programme of talks featuring colour forecasts from Première Vision and quantitative analyses of purchasing behaviour from Heuritech, giving buyers a data-led framework to de-risk their assortments.
Première Classe is welcoming several new brands this season – Première Classe
Staged beneath temporary tents in the Tuileries Garden from October 2-5, 2026, Première Classe is expected to bring together more than 350 international brands specialising in leather goods, jewellery, footwear, textiles, and ready-to-wear. This season, Première Classe welcomes new brands, including Jane Gustavsson, Sense The Pebble (scarves), Laagam (ready-to-wear), Helen Kaminski (millinery), and Mature Ha (millinery).
Copyright © 2026 FashionNetwork.com All rights reserved.