{"id":17317,"date":"2026-05-21T12:24:19","date_gmt":"2026-05-21T12:24:19","guid":{"rendered":"https:\/\/www.europesays.com\/france\/17317\/"},"modified":"2026-05-21T12:24:19","modified_gmt":"2026-05-21T12:24:19","slug":"loreal-unveils-vision-for-the-future-of-travel-retail","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/17317\/","title":{"rendered":"L\u2019Or\u00e9al unveils vision for the future of travel retail"},"content":{"rendered":"

Constant innovation and a drive to engage travelling shoppers in new ways. Those were the central pillars of L\u2019Or\u00e9al Travel Retail\u2019s offer at last week\u2019s TFWA Asia Pacific Exhibition in Singapore.<\/p>\n

Showcasing its vision for the industry, under the banner of \u201creinventing the future of travel retail\u201d, L\u2019Or\u00e9al presented some of its \u201centertainment destinations\u201d which speak to the 47% of travellers who are actively seeking immersive experiences in the market.<\/p>\n

The L\u2019Or\u00e9al pavilion at the show sought to present its portfolio of brands in \u201ciconic playgrounds\u201d, covering all the touchpoints in the Perfumes & Cosmetics category including consumer and luxe brands, as well as haircare, dermatology and fragrance.<\/p>\n

\"\"<\/p>\n

The L\u2019Oreal Travel Retail pavilion showcased the company\u2019s plans for the future<\/p>\n

The pavilion itself was created using 90% renewable, recyclable or reusable materials, in line with the company\u2019s desire to speak to the eco-conscious modern consumer. Entering the space, guests were greeted by the Miu Miu display, which spotlighted the brand\u2019s Gen Z appeal, with the Miutine fragrance line and travel retail exclusive sets.<\/p>\n

A dedicated travel retail offer was at the heart of much of the display, with a gifting luggage travelator showcasing luggage pieces tailored to different shopper profiles and destinations. The Moment of Discovery blotter revealed hidden travel moments when sprayed with a fragrance, while both YSL Beauty and Prada Beauty displayed their travel retail exclusive sets, created for specific moments such as Lunar New Year.<\/p>\n

\"\"<\/p>\n

Lancome offered immersive self-care treatments for travellers and guests<\/p>\n

Seeking to elevate the retail experience, the Prada Market offered a new take on grocery shopping, with a playful aesthetic. For the TFWA Asia Pacific show, the concept was adapted to an immersive caf\u00e9 to underline the key role of F&B and hybrid experiences.<\/p>\n

Helena Rubenstien also showcased a dedicated take on a recognised travel moment, with the First Calss recovery lounge, allowing shoppers to take advantage of skincare consultations and treatments in-store.<\/p>\n

Nearby, L\u00e2ncome also displayed its dedicated traveller experiences with immersive moments including an Oxygen Boost headset which allows travellers to get an \u201cinstant cell energy reboost\u201d through technology developed with a Singapore start-up which mimics that used by pilots and top athletes.<\/p>\n

The overall approach reflects a refocus on creating moments for shoppers, rather than simple purchase opportunities. Speaking in the Agora during the show<\/a>, Jesus Abia, Managing Director of L\u2019Or\u00e9al Travel Retail in Asia Pacific, said: \u201cConsumer centricity today is no longer about the point of sale.<\/p>\n

\u201cIt is about the point of discovery and the point of experience.\u201d<\/p>\n

\"\"<\/p>\n

The Lancome team showcased their Absolue Longevity range<\/p>\n

Elsewhere in the L\u2019Or\u00e9al pavilion, skincare and suncare were the focus for La Roche-Posay and Kiehl\u2019s. The former provided an interactive tennis game and UV camera, which provided skincare insights, while Kiehl\u2019s showcased a retro Y2k-inspired nostalgia design for its Better Screen UV Serum. Meanwhile, Biotherm\u2019s water bottle-shaped display demonstrated how to create impact in a small space, and K\u00e9rastase offered hair diagnoses on-site.<\/p>\n

Finally, the L\u2019Or\u00e9al Paris zone spotlighted the brand\u2019s travel retail exclusive approach, with sense of place aspects which recalled Singapore\u2019s Gardens by the Bay, and interactive touchpoints such as red light therapy and a creative station where shoppers can create charm bracelets.<\/p>\n

The fragrance category was carried by Armani with its Dolci Caf\u00e9 concept, which is tailored to social media users, and a striking Aesop zone which offered a curated selection of travel-size products.<\/p>\n","protected":false},"excerpt":{"rendered":"Constant innovation and a drive to engage travelling shoppers in new ways. Those were the central pillars of…\n","protected":false},"author":2,"featured_media":17318,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12905],"tags":[12994,12995,12996,12997,12998,12999,13000,1580,13001,13002,13003,13004,13005],"class_list":["post-17317","post","type-post","status-publish","format-standard","has-post-thumbnail","category-loreal","tag-aesop","tag-armani","tag-biotherm","tag-helena-rubinstein","tag-kiehls","tag-loreal-travel-retail","tag-loreal-travel-retail-asia-pacific","tag-loreal","tag-la-roche-posay","tag-lancome","tag-miu-miu","tag-prada-beauty","tag-ysl-beauty"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/17317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=17317"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/17317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/17318"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=17317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=17317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=17317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}