{"id":17868,"date":"2026-05-21T16:50:30","date_gmt":"2026-05-21T16:50:30","guid":{"rendered":"https:\/\/www.europesays.com\/france\/17868\/"},"modified":"2026-05-21T16:50:30","modified_gmt":"2026-05-21T16:50:30","slug":"style-edit-hermes-reimagines-its-elements-store-with-myth-and-movement","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/17868\/","title":{"rendered":"Style Edit: Herm\u00e8s reimagines its Elements store with myth and movement"},"content":{"rendered":"

Herm\u00e8s has raised the quiet-luxury bar<\/a> for designer retail in West Kowloon. With the reopening of its renovated store at Elements, the house has expanded and rethought a space it first opened in 2009, using Chinese cosmology and mythology as a loose framework for a very contemporary piece of retail design.\"TheThe maison area at Herm\u00e8s Elements in Hong Kong, designed by Parisian agency RDAI. Photo: Handout<\/p>\n

From the mall concourse, the facade signals a shift in tone. Cloaked in a wall of feather\u2011shaped ceramic tiles, it catches the light like the plumage of a phoenix, according to its designers \u2013 a nod to rebirth as much as to mythology. Large windows frame pastel\u2011pink horses leaping through giant books illustrated with fantastical landscapes by French artist Claire Detallante. It is an image of movement and storytelling beyond the usual shop front display.<\/p>\n

\"TheThe entrance to Herm\u00e8s\u2019 Elements store, in Hong Kong\u2019s West Kowloon. Photo: HandoutInside the main entrance, the visual language changes again. Warm tones, Grecques lighting and the house\u2019s ex\u2011libris heraldic emblem set the rhythm, while a Faubourg mosaic floor<\/a> runs like a narrative device from the silks through home collections to an intimate jewellery and watch area at the back of the store. Underfoot, the colours shift from earthy, woody shades into metallic and aquatic ones, with a tortoiseshell\u2011effect ceiling and blue walls quietly signalling a more private zone.\"TheThe jewellery and watch area at the renovated Herm\u00e8s Elements store. Photo: HandoutThe store is organised along two lateral axes. To the right, the perfume, beauty and leather goods areas are underpinned by pink silk and lacquered wood, leading to an expansive women\u2019s ready-to-wear<\/a> space.\"TheThe womenswear area at Herm\u00e8s\u2019 Elements store. Photo: Handout<\/p>\n

To the left, pale-blue stucco and trompe l\u2019oeil carpets in fiery chromatics offset the men\u2019s section. Designed by Parisian architecture agency RDAI, the interior uses an elemental palette, a grid ceiling and textured walls to balance clear structure with tactile detail.<\/p>\n

\"Herm\u00e8sHerm\u00e8s Elements\u2019 menswear area. Photo: Handout<\/p>\n","protected":false},"excerpt":{"rendered":"Herm\u00e8s has raised the quiet-luxury bar for designer retail in West Kowloon. With the reopening of its renovated…\n","protected":false},"author":2,"featured_media":17869,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12919],"tags":[13458,13459,13448,13451,13456,13457,13452,13454,13450,4953,13446,13449,13453,13455,13447],"class_list":["post-17868","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hermes","tag-aline-honore","tag-cheval","tag-chinese-cosmology","tag-claire-detallante","tag-denis-polge","tag-elements","tag-faubourg-mosaic-floor","tag-french-artist","tag-grecques-lighting","tag-hermes","tag-hermes-collection-of-contemporary-photographs","tag-luciano-perna","tag-plumes-en-fete","tag-rdai","tag-west-kowloon"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/17868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=17868"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/17868\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/17869"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=17868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=17868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=17868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}