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\n\tL\u2019Or\u00e9al<\/a> Paris is taking its business to the tracks.<\/p>\n \n\tThe cosmetic brand has been named the official beauty partner of the 152nd Kentucky Derby<\/a>, ahead of the annual, all-day race on May 2 at Churchill Downs in Louisville, Ky. L\u2019Or\u00e9al<\/a> Paris joins a handful of first-time sponsors, including Graeter\u2019s Ice Cream and Mitsubishi Electric, as well as returning partners Vineyard Vines, Tractor Beverage Company and more.<\/p>\n \n\tWith branding posted throughout the grounds, L\u2019Or\u00e9al Paris will be on-site offering complimentary makeup and hair touches, using its cult-favorite products<\/a>. In addition, it will inaugurate the \u201cStyle Under the Spires\u201d fashion contest in the week leading up to race day. Designed to bolster the style scene, the contest will see contestants dress in accordance with daily themes for a chance to win all kinds of prizes, including tickets to the 2027 race.<\/p>\n \n\tThe Kentucky Derby has been known to draw an A-list crowd, with everyone from Olympic gold medalist Simone Biles to mega-influencer Alix Earle and actress Selma Blair attending last year\u2019s event. <\/p>\n