{"id":19589,"date":"2026-05-22T09:54:14","date_gmt":"2026-05-22T09:54:14","guid":{"rendered":"https:\/\/www.europesays.com\/france\/19589\/"},"modified":"2026-05-22T09:54:14","modified_gmt":"2026-05-22T09:54:14","slug":"lancia-is-now-a-specialty-brand-fiat-is-in-charge","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/19589\/","title":{"rendered":"Lancia Is Now A Specialty Brand. Fiat Is In Charge"},"content":{"rendered":"

Stellantis is reorganizing Lancia and DS Automobiles into specialty brands.
\nFiat will manage Lancia, while Citro\u00ebn will be responsible for DS Automobiles.
\nStellantis is keeping all 14 brands, including Maserati.<\/p>\n

When PSA merged with FCA in early 2021 to create Stellantis, then-CEO Carlos Tavares vowed to keep all 14 brands under one massive corporate umbrella. Nevertheless, it didn\u2019t take long for reports to emerge claiming some brands could be offloaded or even shuttered to streamline the portfolio. The gossip turned out to be false, as all the companies survived throughout the controversial Tavares era.<\/p>\n

However, rumors resurfaced soon after Antonio Filosa was named CEO in May 2025. Fast-forward a year, and all 14 brands are still safe. Yes, that even includes Maserati<\/a>, which was the subject of multiple reports claiming Stellantis would sell the company with the trident logo to a third party. What about Lancia and DS Automobiles? They\u2019re safe, too.<\/p>\n

Announced this week, the FaSTLAne 2030 strategy calls for turning Lancia and DS Automobiles into specialty brands. Stellantis is putting Fiat<\/a> in charge of Lancia, while Citro\u00ebn will oversee DS. Although details about potential new models have not been shared, Filosa promises \u201cevery brand in Stellantis will play a clear role in delivering our FaSTLAne 2030 commitments.\u201d<\/p>\n

\"\"<\/p>\n

Photo by: Stellantis<\/p>\n

A Myriad Of New Models, But How Many From Lancia And DS?<\/p>\n

The new industrial plan calls for 110 new or updated models to launch by the end of 2030. It\u2019s reasonable to expect some of these to carry Lancia and DS badges. Logic suggests the two struggling brands will introduce more upscale versions of mainstream Fiat and Citro\u00ebn<\/a> products, respectively. Developing completely bespoke products wouldn\u2019t make much sense given that both are likely to remain niche brands.<\/p>\n

Stellantis still considers Lancia and DS<\/a> separate entities, so they won\u2019t become high-end trim levels of Fiat and Citro\u00ebn models. As for what \u201cspecialty brands\u201d actually means, the automotive conglomerate doesn\u2019t elaborate, but expect significantly lower volumes compared to the companies that will manage them going forward.<\/p>\n

How Are Sales Numbers?<\/p>\n

According to registration figures published by the European Automobile Manufacturers’ Association (ACEA) <\/a>for 2025, Lancia (bundled with Chrysler) plunged 64 percent to 11,754 units. This year is shaping up to be better, with first-quarter registrations rising 15.5 percent to 4,072 units.<\/p>\n

As for DS Automobiles, ACEA figures show a 22.5-percent decline last year to 29,042 vehicles. Q1 2026 continued the downward trend, with registrations falling 17.1 percent to 6,771 units.<\/p>\n

Stellantis\u2019 new strategic plan covers the 2026\u20132030 period, and unless anything changes, Lancia and DS Automobiles will remain separate entities. Fiat is now one of the group\u2019s four global brands, alongside Peugeot, Jeep, and Ram. Citro\u00ebn is categorized as a regional brand together with Opel\/Vauxhall, Alfa Romeo, Dodge, and Chrysler.<\/p>\n

<\/p>\n

\"Lancia<\/p>\n

<\/a><\/p>\n

33 <\/p>\n

\n Source: Motor1.com Espa\u00f1a <\/p>\n

Motor1’s Take:\u00a0Some will be surprised to hear Stellantis isn\u2019t merging or killing off some of its struggling brands. While we\u2019ve always rooted for the underdog, it\u2019ll be difficult for Lancia and DS Automobiles to attract buyers given the intense internal and external competition.<\/p>\n

Hopefully, Stellantis has found a way to keep the two brands relevant. Lancia deserves to remain its own thing, but DS would probably work better as a flagship trim level for Citro\u00ebn, which is exactly what it was before being spun off into a separate entity.<\/p>\n

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– The Motor1.com Team<\/p>\n","protected":false},"excerpt":{"rendered":"Stellantis is reorganizing Lancia and DS Automobiles into specialty brands. Fiat will manage Lancia, while Citro\u00ebn will be…\n","protected":false},"author":2,"featured_media":19590,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13129],"tags":[13575,2001,13712,13597,14804,13579,13578,14805,13990,14803,14807,13574,13572,14350,5518,13577,13576,14806,12112],"class_list":["post-19589","post","type-post","status-publish","format-standard","has-post-thumbnail","category-stellantis","tag-alfa-romeo","tag-analysis","tag-antonio-filosa","tag-b2c","tag-carlos-tavares","tag-chrysler","tag-citroen","tag-citrou00ebn","tag-corporate-financial","tag-ds-automobiles","tag-fca","tag-fiat","tag-jeep","tag-lancia","tag-maserati","tag-opel","tag-peugeot","tag-psa","tag-stellantis"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/19589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=19589"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/19589\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/19590"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=19589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=19589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=19589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}