{"id":20696,"date":"2026-05-22T22:44:36","date_gmt":"2026-05-22T22:44:36","guid":{"rendered":"https:\/\/www.europesays.com\/france\/20696\/"},"modified":"2026-05-22T22:44:36","modified_gmt":"2026-05-22T22:44:36","slug":"bulgari-eternal-fetes-new-rodeo-drive-flagship","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/20696\/","title":{"rendered":"Bulgari Eternal F\u00eates New Rodeo Drive Flagship"},"content":{"rendered":"<p><img src=\"https:\/\/www.elle.com\/_assets\/design-tokens\/fre\/static\/icons\/clock-regular.4ddebeb.svg\" alt=\"Estimated read time\" width=\"16\" height=\"16\" decoding=\"async\" loading=\"lazy\"\/>2 min read<\/p>\n<p data-journey-content=\"true\" data-node-id=\"0\" class=\"css-6wxqfj emevuu60\">Last night in Los Angeles, <a href=\"https:\/\/www.elle.com\/fashion\/jewelry\/a69134279\/bulgari-polychroma-event-photos\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.elle.com\/fashion\/jewelry\/a69134279\/bulgari-polychroma-event-photos\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"Bulgari\" data-node-id=\"0.1\" class=\"body-link css-1xnf0nh emevuu60\" rel=\"nofollow noopener\">Bulgari<\/a> took to Rodeo Drive to f\u00eate the opening of its new flagship and the debut of Bulgari Eternal. The Italian jeweler toasted the occasion with a star-studded evening. Attendees included Maude Apatow, <a href=\"https:\/\/www.elle.com\/culture\/movies-tv\/a60582398\/ryan-destiny-hollywood-rising-interview-2024\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.elle.com\/culture\/movies-tv\/a60582398\/ryan-destiny-hollywood-rising-interview-2024\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"Ryan Destiny,\" data-node-id=\"0.3\" class=\"body-link css-1xnf0nh emevuu60\" rel=\"nofollow noopener\">Ryan Destiny,<\/a> <a href=\"https:\/\/www.elle.com\/culture\/celebrities\/a45143952\/phoebe-dynevor-interview-2023\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.elle.com\/culture\/celebrities\/a45143952\/phoebe-dynevor-interview-2023\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"Phoebe Dynevor,\" data-node-id=\"0.5\" class=\"body-link css-1xnf0nh emevuu60\" rel=\"nofollow noopener\">Phoebe Dynevor,<\/a> Paris Jackson, Dree Hemingway, and more. Inside the boutique, guests were invited to explore the maison\u2019s archival designs, ranging from classics of the \u201940s to the experimental pieces of the \u201980s and \u201990s, while enjoying sounds from DJs Kaytranada and Kim Gordon.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"1\" class=\"css-6wxqfj emevuu60\">Taking inspiration from core pieces in the archives, Bulgari Eternal is the brand\u2019s newest initiative celebrating its rich history. The first chapter, titled Vimini, recreates an iconic bracelet from 1942, one that was partly inspired by Greco-Roman willow-branch weaving and defined by its bold design and futuristic creativity. Both Destiny and Apatow sported pieces from the inaugural chapter, giving the first glimpse of what\u2019s to come. The latter also donned the key piece of the collection: the Vimini bracelet, a unique golden rhomboid-shaped piece.<\/p>\n<p><img draggable=\"true\" alt=\"ryan destiny\" title=\"Bvlgari Beverly Hills Rooftop Cocktail Party\" loading=\"lazy\" width=\"2000\" height=\"2801\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent;width:100%;height:auto;\"   src=\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/05\/f3f839f9-66e9-4dea-b824-1524388c3b97.jpg\" class=\"css-0 e1g79fud0\"\/>Marc Patrick\/BFA.com<\/p>\n<p>Ryan Destiny in the new Vimini collection.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"3\" class=\"css-6wxqfj emevuu60\">\u201cVimini represents the elegance and technical mastery of Bulgari\u2014reinterpreted for a new generation,\u201d Bulgari North American President Herv\u00e9 Perrot said in a statement. \u201cLaunching Bulgari Eternal in Los Angeles at our new Rodeo Drive boutique allows us to honor our heritage while embracing contemporary design.\u201d<\/p>\n<p data-journey-content=\"true\" data-node-id=\"5\" class=\"css-6wxqfj emevuu60\">In addition to taking in the archival designs on display, guests were also treated to an exclusive first look at the full offering of the Vimini collection while enjoying immersive experiences such as bespoke styling sessions. The glamorous guests, pieces, and sounds all made for a classic L.A. evening.<\/p>\n<p>Go Inside the Bulgari Eternal Launch<img  alt=\"phoebe dynevor\" src=\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/05\/521241cf-d113-4ec6-9e42-af9234489e34.jpg\" title=\"phoebe dynevor\" width=\"2571\" height=\"3600\" decoding=\"async\" loading=\"lazy\"\/>Open Gallery<img src=\"https:\/\/www.elle.com\/_assets\/design-tokens\/fre\/static\/icons\/arrow-right.7440adc.svg\" alt=\"\" title=\"Black right arrow\" width=\"100%\" height=\"auto\" decoding=\"async\" loading=\"lazy\" role=\"img\" class=\"css-isk7jr e1jtuqk16\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"2 min read Last night in Los Angeles, Bulgari took to Rodeo Drive to f\u00eate the opening of&hellip;\n","protected":false},"author":2,"featured_media":20697,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12776],"tags":[11637,4709,15614,99,8655,98,4955,4712,15613],"class_list":["post-20696","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bulgari","tag-bulgari","tag-content-type-news","tag-contentid-f329e542-e5af-47a4-a6cd-d16cdc652ed6","tag-displaytype-standard-article","tag-issyndicated-false","tag-locale-us","tag-lvmh","tag-read_time-1","tag-shorttitle-bulgari-eternal-fetes-new-rodeo-drive-flagship"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/20696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=20696"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/20696\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/20697"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=20696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=20696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=20696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}