Three priorities for 2025\u20132029<\/p>\n
The \u201cFor the Beauty of the Living\u201d partnership is structured around three major priorities:<\/p>\n
Supporting sustainable economic models: supporting local initiatives designed according to community needs and territorial specificities, notably within the framework of actions already undertaken in the Amazon or in Africa.<\/p>\n
Measuring environmental and social impacts: promoting sustainable and nature-positive practices by assessing their combined benefits (carbon, biodiversity, water, soil, know-how) and contributing to international work on the development of Nature Certificates, aiming in particular at providing additional income for local communities.<\/p>\n
Strengthening skills and knowledge: promoting sustainable practices through agroforestry or regenerative agriculture, especially in professions connected to living systems, through education, research, and skills-based sponsorship, while valuing local know-how. The partnership will notably rely on UNESCO University Chairs and cooperation with the Learning Planet Institute.<\/p>\n
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A first illustration with the Tiffany & Co. Foundation<\/p>\n
The renewal takes concrete form as of today with a symbolic commitment: the Tiffany & Co. Foundation joins UNESCO to support ocean sciences. Through the \u201cDelivering a Healthy Ocean\u201d initiative, the Foundation will support the development of sustainable management plans for marine areas in several regions of the world, mobilizing scientific and local knowledge, and strengthening international cooperation.<\/p>\n
This project will help establish a network of decision-makers and experts in at least ten countries and will promote the emergence of concrete solutions to protect marine ecosystems. It also aligns with the objectives of the Decade of Ocean Science for Sustainable Development (2021\u20132030), led by UNESCO\u2019s Intergovernmental Oceanographic Commission.<\/p>\n
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A new collaboration built on tangible results since 2019<\/p>\n
This new chapter extends a first phase of cooperation between LVMH and UNESCO\u2019s Man and the Biosphere Programme, conducted over the past five years. It focused on eight biosphere reserves in the Amazon region \u2013 in\u00a0Bolivia, Brazil, Ecuador and Peru covering nearly 30 million hectares and home to 1.3 million people, including many Indigenous communities.<\/p>\n
In close collaboration with these communities, more than 80 initiatives directly benefiting over 1,000 families and young people have helped restore ecosystems and create sustainable sources of income. Among the main achievements:<\/p>\n
Establishment of participatory governance in the eight biosphere reserves located in Bolivia (Pil\u00f3n-Lajas, Beni), Ecuador (Yasun\u00ed, Sumaco, Podocarpus-El Condor), Brazil (Central Amazon) and Peru (Manu, Oxapampa-Ashaninka-Yanesha), including the involvement of local communities and youth networks in management committees.<\/p>\n
Training and equipment for forest fire prevention: more than 200 people have been trained and equipped in Peru, Brazil, Ecuador and Bolivia.<\/p>\n
Development of income-generating activities unrelated to deforestation, such as meliponiculture in Peru, with the support of 26 producers; creative mentoring, with the participation of Central Saint Martins, for the Tsimane women\u2019s community in Bolivia producing jewelry from local and renewable resources; and cacao production through agroforestry practices in Ecuador and Peru.<\/p>\n
The direct and indirect support of local communities lies at the heart of the initiative. Thus, in Peru, nearly 28,000 people have indirectly benefited from the training of fire prevention and management brigades, the provision of equipment, and the construction of 100 km of firebreaks. In addition, almost 18,000 people have indirectly benefited from support for ecotourism and agroforestry, as well as for the production of cocoa, coffee, crafts and honey, particularly in the central area of the Bioay (Oxapampa\u2013Ashaninka\u2013Yanesha) Reserve and the Manu Reserve.<\/p>\n
Several LVMH Maisons have made concrete contributions to this first phase: Guerlain launched, in collaboration with UNESCO, the Women for Bees\u00a0initiative to train and support more than 120 women beekeepers in eight countries while helping to preserve these territories. Christian Dior Couture partnered with UNESCO to strengthen community initiatives for biodiversity conservation and restoration in Mexico\u2019s Monarch Butterfly Biosphere Reserve.<\/p>\n
The new global partnership \u201cFor the Beauty of the Living\u201d is part of LVMH\u2019s LIFE 360 environmental strategy and extends a collaboration already embodied by concrete, on-the-ground actions.<\/p>\n
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LVMH<\/p>\n
LVMH Mo\u00ebt Hennessy Louis Vuitton is represented in Wines and Spirits by a portfolio of brands that includes Mo\u00ebt & Chandon, Dom P\u00e9rignon, Veuve Clicquot, Krug, Ruinart, Mercier, Ch\u00e2teau d\u2019Yquem, Domaine du Clos des Lambrays, Ch\u00e2teau Cheval Blanc, Colgin Cellars, Hennessy, Glenmorangie, Ardbeg, Belvedere, Woodinville, Volc\u00e1n de Mi Tierra, Chandon, Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Newton, Bodega Numanthia, Ao Yun, Ch\u00e2teau d\u2019Esclans, Ch\u00e2teau Galoupet, Joseph Phelps and Ch\u00e2teau Minuty. Its Fashion and Leather Goods division includes Louis Vuitton, Christian Dior, Celine, Loewe, Kenzo, Givenchy, Fendi, Emilio Pucci, Marc Jacobs, Berluti, Loro Piana, RIMOWA, Patou, Barton Perreira and Vuarnet. LVMH is present in the Perfumes and Cosmetics sector with Parfums Christian Dior, Guerlain, Parfums Givenchy, Kenzo Parfums, Perfumes Loewe, Benefit Cosmetics, Make Up For Ever, Acqua di Parma, Fresh, Fenty Beauty by Rihanna, Maison Francis Kurkdjian and Officine Universelle Buly. LVMH’s Watches and Jewelry division comprises Bulgari,\u00a0Tiffany & Co., TAG Heuer, Chaumet, Zenith, Fred Hublot and l\u2019Ep\u00e9e. LVMH is also active in selective retailing as well as in other activities through DFS, Sephora, Le Bon March\u00e9, La Samaritaine, Groupe Les\u00a0Echos-Le Parisien, Paris Match, Cova, Le Jardin d\u2019Acclimatation, Royal Van Lent, Belmond and Cheval Blanc hotels.
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About UNESCO<\/p>\n
With 194 Member States, the United Nations Educational, Scientific and Cultural Organization contributes to peace and security by leading multilateral cooperation on education, science, culture, communication and information. Headquartered in Paris, UNESCO has offices in 54 countries and employs over 2300 people. UNESCO oversees more than 2000 World Heritage sites, Biosphere Reserves and Global Geoparks; networks of Creative, Learning, Inclusive and Sustainable Cities; and over 13 000 associated schools, university chairs, training and research institutions. Its Director-General is Audrey Azoulay.<\/p>\n
\u201cSince wars begin in the minds of men, it is in the minds of men that the defenses of peace must be constructed\u201d \u2013 UNESCO Constitution, 1945. <\/p>\n
More information\u00a0:\u00a0https:\/\/www.unesco.org\/en<\/a><\/p>\n \u00a0<\/p>\n UNESCO CONTACTS<\/p>\n Alfredo TRUJILLO FERNANDEZ,\u00a0a.trujillo-fernandez@unesco.org<\/a>,\u00a0+33 (0) 1 45\u00a0\u00a068 17 40<\/p>\n