{"id":21500,"date":"2026-05-23T09:45:46","date_gmt":"2026-05-23T09:45:46","guid":{"rendered":"https:\/\/www.europesays.com\/france\/21500\/"},"modified":"2026-05-23T09:45:46","modified_gmt":"2026-05-23T09:45:46","slug":"sunset-tones-enliven-bulgaris-miami-design-district-boutique","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/france\/21500\/","title":{"rendered":"Sunset tones enliven Bulgari&#8217;s Miami Design District boutique"},"content":{"rendered":"<p>The sunsets of Rome and Miami influenced the orange hues found throughout Italian jewellery brand <a href=\"https:\/\/www.dezeen.com\/tag\/bulgari\/\" rel=\"nofollow noopener\" target=\"_blank\">Bulgari<\/a>&#8216;s new store in the <a href=\"https:\/\/www.dezeen.com\/tag\/miami-design-district\/\" rel=\"nofollow noopener\" target=\"_blank\">Miami Design District<\/a>.<\/p>\n<p>Created by Rome-based architect <a href=\"http:\/\/www.massimoadario.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Massimo Adario<\/a> and <a href=\"https:\/\/www.bulgari.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Bulgari<\/a>&#8216;s in-house design team, the two-storey building occupies a prominent corner in the shopping area.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-2272988 size-full\" src=\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/05\/bulgari_miami-design-district_dezeen_2364_col_3-852x569.jpg\" alt=\"Boutique interior with orange accents\" width=\"2364\" height=\"1578\"   loading=\"lazy\"\/>Orange accents are found across the exterior and interior of the re-opened Bulgari boutique<\/p>\n<p>The reopened boutique encompasses 3,229 square feet (300 square metres) and presents jewellery, watches, perfume and handbags on the ground floor floor, along with a salon for entertaining clients upstairs.<\/p>\n<p>&#8220;Miami is a global hub for art, design and culture, making it the perfect setting to showcase Bulgari&#8217;s Roman heritage, craftsmanship and innovation,&#8221; said Herv\u00e9 Perrot, the brand&#8217;s North America president.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-2272986 size-full\" src=\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/05\/bulgari_miami-design-district_dezeen_2364_col_1-852x569.jpg\" alt=\"Boutique with palm fronds across the floors and woven textured walls\" width=\"2364\" height=\"1578\"   loading=\"lazy\"\/>Palm fronds across the floors and woven textured walls nod to the store&#8217;s location in Miami, while travertine furniture ties the space back to Rome<\/p>\n<p>The building&#8217;s facade comprises a double skin, with offset rectangular blocks adding texture and shadow behind large glass panels.<\/p>\n<p>A gradient of deep orange to pale blue across the panels is intended to evoke the vivid sunsets that both Rome and Miami frequently experience.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-2272989 size-full\" src=\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/05\/bulgari_miami-design-district_dezeen_2364_col_4-852x569.jpg\" alt=\"A cylinder of orange acrylic batons at the centre of a jewellery boutique\" width=\"2364\" height=\"1578\"   loading=\"lazy\"\/>A focal point is created by a cylinder of orange acrylic batons, which is expressed on both levels<\/p>\n<p>&#8220;Locally rooted materials highlight the boutique&#8217;s unique identity, while at night the facade transforms into a captivating, fully illuminated display,&#8221; said the brand.<\/p>\n<p>Inside, more bright orange accents appear in wall niches for highlighting individual products, as well as a focal ceiling installation formed from translucent acrylic batons arranged in a circle.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-2272991 size-full\" src=\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/05\/bulgari_miami-design-district_dezeen_2364_col_5-852x569.jpg\" alt=\"Seating area within a boutique\" width=\"2364\" height=\"1578\"   loading=\"lazy\"\/>The upper floor offers a salon space for clients<\/p>\n<p>This wavy-edged cylinder is also expressed on the upper level, accessed via a deep-teal staircase, where it creates a ring-shaped balustrade in the centre of the room.<\/p>\n<p>Floors are subtly patterned with palm fronds and walls are wrapped in woven textured materials that nod to Miami&#8217;s tropical landscape.<\/p>\n<p>\t\t\t\t\t\t<a href=\"https:\/\/www.dezeen.com\/2025\/10\/28\/diller-scofidio-renfro-cartier-flagship-miami\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n\t\t\t\t\t\t<img width=\"191\" height=\"191\" src=\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/05\/cartier-flagship-miami-diller-scofidio-renfro_dezeen_2364_sq-2-191x191.jpg\" class=\"excludeLightbox wp-post-image\" alt=\"Cartier Miami flagship\" decoding=\"async\" data-pin-nopin=\"true\"   loading=\"lazy\"\/><\/p>\n<p> Diller Scofidio + Renfro wraps Cartier Miami in glass for &#8220;sense of mystique&#8221;\n\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\t<\/a><\/p>\n<p>Meanwhile, travertine furniture and fluted columns connect back to the brand&#8217;s Roman origins, along with brass details<\/p>\n<p>&#8220;Classic elements reimagined with contemporary detail define a distinctive space that balances heritage and modernity,&#8221; the brand said.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-2272993 size-full\" src=\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/05\/bulgari_miami-design-district_dezeen_2364_col_6-852x569.jpg\" alt=\"Exterior of the Bulgari store illuminated at night\" width=\"2364\" height=\"1578\"   loading=\"lazy\"\/>The store&#8217;s double-skin facade features a gradient intended to evoke a sunset<\/p>\n<p>Bulgari is the latest brand to revamp its presence in Miami Design District, which is home to many luxury retailers.<\/p>\n<p>Fellow jewellery brand Cartier <a href=\"https:\/\/www.dezeen.com\/2025\/10\/28\/diller-scofidio-renfro-cartier-flagship-miami\/amp\/\" rel=\"nofollow noopener\" target=\"_blank\">recently expanded its store<\/a> with a bulbous facade by Diller Scofidio + Renfro, while smaller fashion labels <a href=\"https:\/\/www.dezeen.com\/2024\/07\/28\/cult-gaia-miami-design-district-boutique-sugarhouse\/\" rel=\"nofollow noopener\" target=\"_blank\">Cult Gaia<\/a> and <a href=\"https:\/\/www.dezeen.com\/2024\/07\/20\/patbo-flagship-store-miami-design-district-bond\/\" rel=\"nofollow noopener\" target=\"_blank\">PatBo<\/a> have opened spaces within the past couple of years.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-2272985 size-full\" src=\"https:\/\/www.europesays.com\/france\/wp-content\/uploads\/2026\/05\/bulgari_miami-design-district_dezeen_2364_col_0-852x569.jpg\" alt=\"Bulgari store facade, with offset panels that allow it to come alive when illuminated at night\" width=\"2364\" height=\"1578\"   loading=\"lazy\"\/>The facade&#8217;s offset panels allow it to come alive when illuminated at night<\/p>\n<p>The Bulgari boutique&#8217;s re-opening coincides with Miami art week, which takes place 1-7 December and encompasses fairs, exhibitions and installations across the city \u2013 <a href=\"https:\/\/www.dezeen.com\/2025\/11\/20\/dezeen-events-guide-miami-art-week-2025-digital-guide\/\" rel=\"nofollow noopener\" target=\"_blank\">see Dezeen&#8217;s guide to what&#8217;s on<\/a>.<\/p>\n<p>This year, highlights include The Future Perfect&#8217;s debut exhibition at its <a href=\"https:\/\/www.dezeen.com\/2025\/10\/31\/the-future-perfect-miami-design-gallery\/\" rel=\"nofollow noopener\" target=\"_blank\">new gallery in Villa Paula<\/a> and a <a href=\"https:\/\/www.dezeen.com\/2025\/12\/02\/es-devlin-miami-art-week-library-of-us\/\" rel=\"nofollow noopener\" target=\"_blank\">momumental rotating library<\/a> on the beach by Es Devlin.<\/p>\n<p>The photography is courtesy of Bulgari.<\/p>\n","protected":false},"excerpt":{"rendered":"The sunsets of Rome and Miami influenced the orange hues found throughout Italian jewellery brand Bulgari&#8216;s new store&hellip;\n","protected":false},"author":2,"featured_media":21501,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12776],"tags":[11637,84,9195,4955,6529,16051,3215,4454,14575,16050,236],"class_list":["post-21500","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bulgari","tag-bulgari","tag-florida","tag-interiors","tag-lvmh","tag-miami","tag-miami-design-district","tag-retail","tag-sectionall","tag-sectioninteriors","tag-shops","tag-usa"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/21500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/comments?post=21500"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/posts\/21500\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media\/21501"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/media?parent=21500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/categories?post=21500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/france\/wp-json\/wp\/v2\/tags?post=21500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}